Pinterest for Business
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Does Pinterest Have The Right Video Ad Strategy? | AdExchanger

"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Alex Bornyakov, CEO at VertaMedia. Pinterest is the latest social media giant to embrace video, but as it pins its fortunes on the format, can it succeed where others have failed? While Pinterest has... Continue reading »

Via Kelly Lieberman
Peg Corwin's insight:

"Pinterest appears to have taken this on board by rejecting autoplay videos for an in-feed preview that will only load once users indicate they are happy to view it – a great example of how it is considering its relationship with users. Brands will also be able to display pins alongside their ad, enabling a customer to buy into the look shown on the ad, playing well into what made the platform successful in the first place."

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Pinterest for Business
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Curated by Peg Corwin