Pinterest for Business
Learn about Pinterest for business marketing, including tips, pros and cons, infographics, checklists and ebooks. Click image or title to see full post. http://pinterest.pegcorwin.com http://pinterest.com/fbforbusiness/boards/.
Curated by Peg Corwin
Click the links below to see posts on popular aspects of Pinterest. Click the headlines if my comments make you want to see the full post. Use the Find tab to local more topics.
Looking for a new way to show off your best pins? Discover how to build a Pinterest showcase for your business profile.
Pinterest Showcase? New option to show off your best. "Ecommerce stores could use it to lead someone who left their website back to their store, or other businesses could lead someone who left their website back to their best content."
Wondering what content and messaging will appeal to your Pinterest fans? Discover how to use Pinterest Analytics to create buyer personas.
Pinterest marketers, learn how to use your Pinterest Analytics to create buyer profiles and then how to incorporate those insights into Sponsored Pin promotions, Excellent post.
Now when your customers visit you on Pinterest, you can greet them with a hand-picked showcase of the best ideas you have to offer. The new rotating showcase sits right at the top of your profile, so it’s the first thing people see. You get to decide how you introduce yourself, and how you shape the story of your business.
Seen Pinterest Showcase options yet? I stumbled upon them the other day and set up holiday boards. Super easy, and just in time for the holidays.
Retarget website visitors on Pinterest, promote your popular pins, and take advantage of Pinterest search to reach more customers.
Pinterest released enhancements to Promoted Pin targeting. The updates involve exciting, money-saving options for visitor and engagement audience creation.
Pinterest marketers, have you heard of Pinterest's ad targeting option “Actalike” Audience? Actalike audiences are similar to Facebook lookalike audiences, except Pinterest looked at action, not demographics and stated interests
As Pinterest grows, we’re looking for new ways to help businesses reach their marketing goals. Sophisticated marketing technology is an important part of this vision because it helps businesses tap into Pinners’ high-intent behaviors.
Pinterest marketers, new third party tool integrations to make your job easier.
Discover six factors were identified for a great Pinterest infographic.
Get tips on creating infographics about color, font, mood, complexity and topic. Learn what works best.
Great content is at the heart of the Pinterest experience. We want every Pinner to find the right ideas for them, no matter what they need or what they’re interested in. Since every Pin represents a discoverable idea, Pin quality is one of our biggest priorities. We’re committed to top-notch content, whether it comes from Pinners or from the businesses that use Pinterest to reach their audience.
Looking to market on Pinterest? "The Pin Collective is comprised of a hand-selected group of 'publishers, production shops and independent creators who know the nuances of what makes content successful on Pinterest.' Their role is to provide 'end-to-end production for everything from Pins to videos to larger creative initiatives'.”
Targeting on Pinterest creates a unique opportunity for your business to reach new and existing customers because Pinners aren’t simply here browsing for ideas, they’re looking to act on them, too. People come to Pinterest ready to plan, buy, and then do something with the inspiring ideas they’re finding—87% of them have made a purchase after finding a product they liked! With these latest updates, we’re making it easier for you to get your ideas in front of the right audience at just the right time.Create campaigns based on interactions with your Pins
Pinterest marketers, great news! You can now take advantage of retargeting, both of those who have visited your pins and also of your website visitors on Pinterest.
Fall is officially here, so please pass me a very large turmeric latte. The change in seasons means a new crop of trends to test drive, and we don’t want to miss a thing. Here’s a rundown of the rising ideas on Pinterest right now.This will be the tattoo of the year
Can you hook your brand to one of these hot Pinterest trends?
Looking for ways to reach local customers on Pinterest? Discover four tips to connect with locals via Pinterest without using promoted pins.
Local businesses can reach local customers on Pinterest with local keywords, local group boards, local place pins and/or a contest tool called Shortstack. Learn more.
Vincent says when you do a cost-per-click campaign or engagement campaign, Pinterest will give you a cost estimate based on the keywords and interests you target. You should expect to pay a minimum of $1 per click.
Pinterest marketers, video Promoted Pins now available. "Vincent says when you do a cost-per-click campaign or engagement campaign, Pinterest will give you a cost estimate based on the keywords and interests you target. You should expect to pay a minimum of $1 per click."
"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Alex Bornyakov, CEO at VertaMedia. Pinterest is the latest social media giant to embrace video, but as it pins its fortunes on the format, can it succeed where others have failed? While Pinterest has... Continue reading »
"Pinterest appears to have taken this on board by rejecting autoplay videos for an in-feed preview that will only load once users indicate they are happy to view it – a great example of how it is considering its relationship with users. Brands will also be able to display pins alongside their ad, enabling a customer to buy into the look shown on the ad, playing well into what made the platform successful in the first place."
Want to get more out of your videos? Find 3 tips to pin video from YouTube, Facebook Live, Snapchat, or your website, and drive traffic from Pinterest.
Pinterest Marketer? Video pinning tips are: Pin videos from YouTube, edit website URL and drive traffic to your other social channels.
Instead of pushing its users to upload videos, Pinterest says it plans to work with top tier publishers and media companies to bring content to its platform
"Promoted Videos on Pinterest are currently only available to larger advertisers who work directly with Pinterest's account teams"
We know you juggle a lot of different platforms for your marketing, and we want to make it easier for you to understand what makes Pinterest stand out and how you should use it to drive business results.That’s why we’re rolling out a series of educational videos that dive deep into our products and how Pinners use it. You’ll learn all about:
Learn to use Pinterest for business by watching these short videos.
Earlier this month, we announced Buyable Pins—the simple, secure way to sell your products on Pinterest. Today, we’re excited to start rolling them out to U.S.
Pinterest Pins on mobile that are blue are "buyable." Learn more about promoted mobile pins.
Pinterest retargeting tools are in the process of being updated with customer list targeting, visitor retargeting, and lookalike audiences.
Ad retargeting on Pinterest to engage already engaged visitors.
Could your Pinterest marketing use a jumpstart? Discover 26 tips to improve your Pinterest marketing.
Rev up your Pinterest Marketing with these tips. For example, "add text overlay directly onto your images to make them stand out."
Targeting your ads is important—it’s how you can effectively get your leather tote noticed by a new grad searching for a work-ready bag, or how you get an aspiring home chef to try your dumpling recipe. And starting today, targeting on Pinterest is even more powerful.
Now target Pinterest Promoted Pins using customer lists, website visitor retargeting and lookalike audiences. Wow!
Have you considered running a Pinterest contest? Discover how to easily host and manage a winning contest on Pinterest.
While mostly for businesses with larger budgets, Pinterest Contests can rev up engagement in a big way.
How to Drive Traffic to Your Website With Pinterest
A Pinterest User? Take advantage of psychological insights to create Pins that drive clicks to your site. For example, hint at missing out.
Do you have something to sell? Do you have a website? Do you want to grow your online audience? Here's how you can use Pinterest for all that and more!
Should your biz be on Pinterest? Yes, says this post. You can find topics like tractors and tax tips there. It's growing fast, and you can sell too.
Rivalfox analyzed a total of 29,144 pins from October through November 2015 and analyzed which of the companies actively use Pinterest, how followers engage with these brands, and what are the most successful types of posts and publishing times.
How are Fortune 500 companies using Pinterest? Here's your answer.
Looking for a faster way to create promoted pins on Pinterest? Discover how to create promoted pins in less time with Pinterest's bulk editor tool.
Have you tried paid promotions on Pinterest yet? Especially if you have consumer products to market, you should. Learn how to upload yours to Pinterest and advertise them.