Build engaged audiences through publishing by curation.
Sign up with Facebook
Sign up with Twitter
Sign up with Linkedin
I don't have a Facebook, a Twitter or a LinkedIn account
Start a free trial of Scoop.it Business
Tory Burch: Bringing eclectic American style to Pinterest
Are you sure you want to delete this scoop?
Pinterest is expanding "rich pins" to include more details about pinned articles, including the author's name, the article title, and a brief description.
Quote on PINTEREST articles:
Pinterest says that users are pinning five million articles to the site per day and many use reading boards to save articles to consume at a later time. As of Tuesday, the new feature will only work with articles from a small number of publications, including Mashable, Rolling Stoneand The New Yorker.
If you like this scoop, please consider a thumbs up or share.
Having a specific strategy for using Pinterest is still an entirely new realm, and it can help to have some inspiration from others who have blazed the trail for the rest of us. Pinterest-marketing experts such as Cynthia Sanchez of Oh So Pinteresting have helped show other marketers how Pinterest can be beneficial to their businesses.
For some companies, Pinterest can be a huge online marketing opportunity. To know how to make the most use of the picture-sharing platform, sometimes it's best to look at how larger companies are using Pinterest and getting it right.
The following 20 brands on Pinterest give us some insight into the type of content that makes users gain so many followers, as well as how your target audience's overall exposure to and perception of your brand makes an impact when building up a faithful online community.
Here are the Pinterest lessons from Brands. Now click to see how they do it!
- Lowe's: specific boards about a single topic - Martha Stewart Living: more is better - Real Simple: know your brand - Whole Foods: be creative with naming your boards - Self Magazine: stay relevant with the times - Refinery 29: integrate web content with Pinterest - Today show: pin regularly - Etsy: when promoting, think visually - Sephora: make sharing easy - Ellen DeGeneres: do what you do best - The Knot: feature what's most creative - L.L. Bean: be mindful of customer habits - Country Living: don't forget to customize - Birchbox: engage your customers - Everyday Health: be sure to link back to your website - Jetsetter: populate your boards with pins - Sarah Fogle: be consistent - Popsugar: try creating sub-profiles - Nordstrom: be transparent and accessible - Mashable:
Good examples of how the "card based" design approach of #Pinterest can be used by #brands.
if you are also wondering about the ways to get traffic from Pinterest – you have come to the right place! we've shared 5 tips about pinterest
Get more Pinterest Traffic with these tips:
Click for details.
If you like this scoop, please consider a Thumbs Up or Share.
New features on Pinterest provide a series of benefits for the Pinterest for Business crowd.
How to use these new Pinterest business features:
Click the article title to learn details.
You’ve optimized every part of your website – but have you checked your Pinterest SEO potential? Learn how to use Pinterest to increase your search ranking and drive traffic to your site. It’s no secret that SEO is an extremely important part of any marketing mix. The right keywords, linking to the right content, shared to the right sites, help your domain rank higher in search.
However, there’s probably a valuable tool for traffic that you haven’t thought of – Pinterest SEO. By applying a few tweaks to your Pinterest profile, pins and website, you can easily take advantage of Pinterest’s viral nature and recieve the SEO bump you’ve been looking for....
Improve the SEO of your profile, boards, pins, website and interactions
Local tip - if your business is local, use the location on your profile to show where you are, as well as a common abbreviation for it.
Include PinIT buttons on all your website images and choose keyword rich file names.
GREAT SEO summary, but all this assumes you know what keyword phrases are important to your business.
Some really useful information on Pinterest and how to make the most of it for SEO, well worth a read.
Wow and I mean Wow. it's a surprisingLY, comprehensive guide and superb advice on Pinterest SEO shared by Melissa Megginson. A must-read for content marketers, marketing managers and PR pros.
''Oh, cut out my heart. Throw my liver to the dogs.'' Henslowe, ''Shakespeare in love'' Just to make sure that I've made it clear enough for everyone and from
Reborn strategy tips
If improving your presence on Pinterest and Instagram is your intent, check out this data to optimize your visual content.
Main Points concerning Pinterest:
I'm not saying tools are a must but if used properly, social media apps can be great enhancers to your social networking endeavors, especially one that involves images and graphics like Pinterest.
Get inspired by 28 creative pinboard ideas -- from real brands -- to power your Pinterest marketing.
This is a guest post from my wife, Jennifer. Technically, she's not a guest since she owns 50% of all of my assets including this blog. But because she
Since Pinterest was founded in 2008, it's proven one thing: People love their visuals. And it looks like the site is becoming a hot space for online video marketing opportunitie...
Pinterest is now 14th most growing social network in the world so it is essential for brands to leverage this new image-based marketing tool.
Visual instructions for starting to use PINTEREST to market.
If you think Pinterest is just a place to post pictures of wedding dresses and baby photo ideas, think again. Pinterest is a great network to tap into to sell to people who prefer the more visual s...
See PINTEREST tips to:
- Grow Your Mailing List - Sell Digital Products - Sell Physical Products - Offer Services - Increase Book Sales - Promote Affiliate Products
For example, to sell SERVICES, create a board with your portfolio, turn customer testimonals into fancy quote images, pin video testimonials and share small tips.
"PINTEREST requires you to get creative about the ways you visually represent your mailing list, products, services, and affiliate products. It’s all about the image. only great images will see likes, comments, shares, and click-throughs from this audience."
Who would've known
Find stats and 15 best practices from Pinleague.
Among the 15 tips, a couple of my favorites are:
Pinterest strategy: Here's how to build a successful Pinterest presence based on your business goals.
Ways to use Pinterest for business
Click for details and a example of each.
A survey from PriceGrabber suggested that 21% of Pinterest users bought something they saw on a pinboard! Isn't it time you got involved, here's how to pin your way to purchases with shortcuts and tips from around the web.
Quick Pinterest tips - links to schedule pins, make Wordpress posts pinnable and more.
There are all sorts of social networking sites that can make your business more successful, but some of them still fly under the radar. Why use Pinterest for business?
Recommends 4-5 pins very few hours.
WOW. Do you pin that much?
Small businesses should feel free to pin much less. An hour a week?
Brands can learn a lot from how individual taste-makers grow and maintain their followers. Here are five success tips from the Pinterest pros.
" Key Takeaways: Pin at the right times, size matters, make your web content Pin-ready (especially if you sell products), find hidden gems for more interesting content, and ensure your content is consistently awesome. Put the right tactics in place early on and, like Bergdorf Goodman, you will notice a steady and snowballing volume of traffic from Pinterest to your website."
A great idea for a small business?
Pinterest is wheeling out many changes this week. It is being tested on some pinners and if you are one of those, you'll see an invitation t
I struggled a lot when I first started managing the Pinterest account for Digital Photography School. I knew that ...
Pinterest now has over 25 million users per month and with approximately a third of Pinterest users actively shopping using Pinterest as the
The Pinterest frenzy may have cooled, but millions of people are still buzzing about social media's overnight sensation. Once the network reached 10 million users in February (i...
Free Download Buzz brings 64 Pinterest Marketing Tips and Tactics for Business [Infographic] to market business with help of Pinterest interactive visuals