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Learn about Pinterest for business marketing, including tips, pros and cons, infographics, checklists and ebooks. Click image or title to see full post. http://pinterest.pegcorwin.com http://pinterest.com/fbforbusiness/boards/.
Curated by Peg Corwin
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Pinterest Marketing with Vincent Ng

Pinterest Marketing with Vincent Ng | Pinterest for Business | Scoop.it
Discover how to increase your SEO and online visibility, and drive more qualified traffic with Pinterest. Pinterest marketing expert Vincent Ng shares all.
Peg Corwin's insight:

Learn about how Pinterest can be used for B2B as well as B2C businesses, especially with search engine optimization.

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Promote your Kickstarter Campaign on Pinterest

Promote your Kickstarter Campaign on Pinterest | Pinterest for Business | Scoop.it

Via Kelly Lieberman
Peg Corwin's insight:

Steps to promote your crowdfunding campaign on Pinterest, with screenshot examples.  

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DYI Promoted Pins - New Tool for Businesses

DYI Promoted Pins - New Tool for Businesses | Pinterest for Business | Scoop.it
Peg Corwin's insight:

Quote:  "...we’ve added a do-it-yourself Promoted Pins tool so businesses of any size can promote their Pins to reach more people and get visits back to their website. These Promoted Pins will be available on a cost-per-click basis through ads.pinterest.com"

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IMAGES - 5 Ways to Make Shareable Images and Generate Traffic

IMAGES - 5 Ways to Make Shareable Images and Generate Traffic | Pinterest for Business | Scoop.it
Discover tips and tactics to help you create shareable images that will increase social media engagement and drive website traffic.
Peg Corwin's insight:

Great tips for more sharable images on Pinterest and elsewhere.

- "Give Your Audience What They Need
- Be Consistent and Quick
- Create Original Art
- Optimize Size, Branding and Source
- Use an Obvious Call to Action"

Click for tips and details.

 Quote: "An easy way to integrate more visual content into your social marketing plan is to use images that speak to your audience. Try posting an image at the same time every day, and be sure to include a strong call to action."


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6 Ways to Use Pinterest Places to Promote Your Business

6 Ways to Use Pinterest Places to Promote Your Business | Pinterest for Business | Scoop.it
Learn what Pinterest Place Pins are and how to use them to map locations, showcase clients, market by location, tell your story and demonstrate your reach.
Peg Corwin's insight:

Master Pinterest Place Pins in this post.  Learn how they work, how to create a Places board.  


 - "Map your locations

 - Pin your clients

 - Pin ideas for your clients

 - Introduce the team

 - Share your inspiration and process

 - Create a competition"

Click for screenshots and details.


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BLOG TRAFFIC - Why Are You Still Skeptical That Pinterest Can Work For You?

BLOG TRAFFIC - Why Are You Still Skeptical That Pinterest Can Work For You? | Pinterest for Business | Scoop.it
You might not think much of Pinterest -- but it can still work for you. Find out how to use Pinterest to get more traffic, more email subscribers, and build your audience.
Peg Corwin's insight:

Here's their 6 step process to drive more Pinterest traffic to your blog:


 - "create post for target audience with killer headline

 - create highly visual badge for post

 - embed badge (branded image) in top of post

 - be sure it's easy to pin the badge

 - pin to your own boards

 - repeat with every blog post"


==> "The good news is that Pinterest users are buying"


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Can You Drive YouTube Views Through Pinterest? How?

Can You Drive YouTube Views Through Pinterest? How? | Pinterest for Business | Scoop.it
When it comes to content curation, Pinterest is the optimal platform and the primary authority. The system they’ve developed for organizing and sharing content
Peg Corwin's insight:

Learn how to use Pinterest to promote your YouTube videos:

- Select your best videos
- Create a video board in your niche where you pin others videos as well
- Promote your Pinterest profile on other social media
- Use target keywords in both places
Click for explanations.

 

Quote: "One of the primary attractions of Pinterest is that material you pin tends to have far more longevity than a tweet or a status update. People will see and pin your content long after its initial pinning, which makes Pinterest unique compared to other platforms."


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How people explore their interests on Pinterest

How people explore their interests on Pinterest | Pinterest for Business | Scoop.it
How people explore their interests on Pinterest
Peg Corwin's insight:

Quote on how people explore Pinterest:   "People start looking, get inspired, narrow down their options and then make a decision. We think businesses like yours can add all kinds of Pins that help them every step of the way."

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Roberto Cobianchi's curator insight, March 1, 8:37 AM

Ecco quali stimoli muovono le persone a creare le board e a "pinnare".

Al fondo c'è sempre un interesse e la necessità di soddisfarlo.

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ENGAGEMENT - Pinterest Marketing Strategy 99% of Retailers Are Missing

ENGAGEMENT - Pinterest Marketing Strategy 99% of Retailers Are Missing | Pinterest for Business | Scoop.it
A few weeks back, I saw a unique sock e-tailer called Grace and Lace give their company pitch on Shark Tank. Watching was an eye-opening experience for myself and millions around the country, as
Peg Corwin's insight:

To see who is pinning your pins, customize and click this link.

http://www.pinterest.com/source/yourdomain.com/


Then:  “Thank them for pinning. Point them to a related incentive or piece of information they can use. Make it clear that the next step is following your account without asking for the follow directly.”

 

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PINTEREST WIDGET Brings the Power of Pinterest to Your Website or Blog

PINTEREST WIDGET Brings the Power of Pinterest to Your Website or Blog | Pinterest for Business | Scoop.it
Social media takes time. Tweets here. Facebook updates there. Pics pinned to Pinterest and videos on YouTube. I'm always juggling how much o
Peg Corwin's insight:

Add a PINTEREST WIDGET to your blog or website for double social benefit.  Just two code snippets to paste in.


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How I Accidentally Increased Social Sharing on a Blog Post by 96%

How I Accidentally Increased Social Sharing on a Blog Post by 96% | Pinterest for Business | Scoop.it
Social sharing is important for making your content go viral. Here's how a little tweak almost doubled the amount of social shares on one of my blog posts.
Peg Corwin's insight:

PINTEREST SHARING happened without the author's intending it.


"The post was published in July of 2013 and since then has received 52 Pinterest shares. And this is on a new blog with little previous exposure. The Pinterest sharing on this post accounts for nearly half of the social shares on this post – which was a surprise since I was mostly trying to generate sharing through Twitter."


See also recommended tools to make your content more pinnable.


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Using Pinterest To Promote Your Business

Using Pinterest To Promote Your Business | Pinterest for Business | Scoop.it
With over 70 million users in a little over 3 years, Pinterest is a social media network that is growing rapidly. This social network is a g
Peg Corwin's insight:

Promoting your business with PINTEREST


- "Take a Look At What’s Popular
- Interact with Others
- Post Original Content
- Use Content Found on Pinterest For Blog Posts"


TIP:  "Find an interesting infographic, photograph, or image and write a blog post based on the pin. Make sure you get permission from the original poster and give them credit. This can be a great way to connect with other users and share content."

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PROMOTION - 10 Creative Ways to Use Pinterest for Marketing

PROMOTION - 10 Creative Ways to Use Pinterest for Marketing | Pinterest for Business | Scoop.it
Here are 10 creative ways that you can use Pinterest in your social media marketing mix.
Peg Corwin's insight:

PINTEREST MARKETING IDEAS

- "Custom product pinboards
- Audience-specific pinboards
- Contests
- Market Research
- Educational and how to-video pinboards
- Cross promotion
- Pin it button
- Exclusive product bundles
- Coupon pinboards
- QR code pinboards"

Click to learn more, see examples.

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Mindboggling Facts That Will Make You Care About Pinterest

Mindboggling Facts That Will Make You Care About Pinterest | Pinterest for Business | Scoop.it
Pinterest isn't going away and it's only getting bigger. Here's why it's the social platform to watch.
Peg Corwin's insight:

Just look at these e-commerce advantages of Pinterest - More E-commerce Than Facebook - More Lucrative E-commerce Than Anyone - Faster Growth Than Any Other Social Network - Average Pin Is More Relevant Than Average Tweet - Pinterest Rules The iPad.

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BSN's curator insight, October 16, 8:35 AM

Mindboggling Facts That Will Make You Care About Pinterest.

#pinterest #socialmediamarketing

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6 New Ways to Use Pinterest in your Ecommerce Business

6 New Ways to Use Pinterest in your Ecommerce Business | Pinterest for Business | Scoop.it
Pinterest helps people find inspiration, pursue their interests, and discover things they may not know about.
According to Pinterest, user interests fall into five categories.

Passion. Such ...

Via Kelly Lieberman
Peg Corwin's insight:

Excellent tips for incorporating Pinterest marketing into an ecommerce business.

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LIST BUILDING - 3 Steps to Building Your Email List with Pinterest

Email combined with social media drives revenue. But how do you build your email list, particularly through Pinterest? Here's a 3-step system:
Peg Corwin's insight:

To use Pinterst to build your email list, create something value (see list), design a landing page, and then pin it.  Add images, write a great description and then repin your pin, too.


Quote: “Have at least 5 boards, 6 is great, and no less than 10 pins per board. This is not a golden rule, but you want your boards to look like they have enough value, so when someone comes to your page, they’re interested in following you,”


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Pinterest's Interests - What Do They Mean?

Pinterest's Interests - What Do They Mean? | Pinterest for Business | Scoop.it
Pinterest’s interest in their users’ interests is a big part of what makes the platform so unique. They’re learning about what users are actually interested in seeing and are kind enough to share their findings with us. Below, we explore the four mindsets of pinners laid out by Pinterest, and how marketers can best reach out […]

Via Kelly Lieberman
Peg Corwin's insight:

4 stages of Pinterest users:


 - Just looking,  least likely to purchase.  Add detail and use rich pins.

 -  Maybe I could, slight interest indeterminate date - create how and life hack pins

-  Narrowing it down, in purchase process.  Inform, don't be salesy

-  Know what I need, intent to purchase, so make it easy


Nurture all user mindsets so they go through the steps.


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Pinterest Gifts Feed, One Just for Shopping

Pinterest Gifts Feed, One Just for Shopping | Pinterest for Business | Scoop.it
A feed just for shopping
Peg Corwin's insight:

If you sell GIFT PRODUCtS, read this to see how you can get relevant Pinterest Pins of those products into its new Gifts feed, which can be filtered by price.


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Pinterest Newsletters with MailChimp

Pinterest Newsletters with MailChimp | Pinterest for Business | Scoop.it
Peg Corwin's insight:

A fast and easy way to create and share Pinterest content by email, using Mailchimp. Find steps to set up and customize your newsletter, including editing the hyperlinks to link back to your site directly.


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Pinterest for Veterinarians – Tips for Getting Started

Pinterest for Veterinarians – Tips for Getting Started | Pinterest for Business | Scoop.it
Use Pinterest to capture the Aww factor and you're on your way to more website traffic and a thriving veterinary practice.

If you're just getting started, you might wonder how you'll ever get beyon
Peg Corwin's insight:

Given the Interent's affection for cute cats and dogs, veternarians have many adorable, pinnable images to share on Pinterest.  They can also encourage others to follow them by following others.  They can also invite customers to follow their pins to see pics of their own animals. Click to see "Fun Ideas to Encourage Engagement."


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Social Sharing on Pinterest Trumps Email

Social Sharing on Pinterest Trumps Email | Pinterest for Business | Scoop.it
I’ve long argued that Pinterest is the most sales-actionable social network around. The sole focus of Pinterest is to allow users to visually express (pin) the things they enjoy and then share them with others of like inclination. As such, the site is rife with pools of “affinity,” each full of latent purchase intent.
Peg Corwin's insight:

Why does PINTEREST beat out EMAIL MARKETING for sales?


Because its users are brand-focused and sales ready.  See the stats.


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PINTEREST Drives Traffic for Budget Travel Magazine

PINTEREST Drives Traffic for Budget Travel Magazine | Pinterest for Business | Scoop.it
Mired in bankruptcy, Budget Travel has found ways to generate revenue through digital subscriptions on iPad, Kindle, Nook and Android devices, and from display advertising on its website.
Peg Corwin's insight:

The social media platform PINTEREST drives Budget Travel magazine sales, both print and digital.


Quote:  "While Google Analytics data supplied by Budget Travel show that its visits and page views steadily declined through 2013, it appears to have held a major presence on Pinterest. Budget Travel attracted more than 4.2 million followers on Pinterest, which surpassed Yahoo! Travel, Lonely Planet and Travel Channel."


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5 Ways to Get Your Pins Noticed on Pinterest

5 Ways to Get Your Pins Noticed on Pinterest | Pinterest for Business | Scoop.it
Use these Pinterest tips to create a great strategy for your pins to be seen not only by users who follow you, but also by new users.
Peg Corwin's insight:

Rev up your PINTEREST with these tips to get those Pins noticed:


- Optimize Your Name, Boards and Pins for Pinterest Search
- Pin Consistently
- Pin at Optimal and Different Times of the Day
- Repin Your Old Pins
- Participate on Pinterest Group Boards
Click for the juicy details.

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PINTEREST - 6 Types of Pinterest Promotions

PINTEREST - 6 Types of Pinterest Promotions | Pinterest for Business | Scoop.it
Peg Corwin's insight:

Find out how to create PINTEREST PROMOTIONS that drive


 -  Clicks / traffic

 -  Pageviews

 -  More Followers

 -  Engagement, brand mentions, exposure

 -  Content marketing content

 -  Facebook hosted Pin and Win Contest

Click to discover more about each.


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REFERRALS - Pinterest Drives More Traffic to Publishers Than Twitter, LinkedIn, Reddit Combined

REFERRALS - Pinterest Drives More Traffic to Publishers Than Twitter, LinkedIn, Reddit Combined | Pinterest for Business | Scoop.it
When it comes to referral traffic from social networks, there's Facebook and Pinterest, and then there's everyone else.
Peg Corwin's insight:

Pinterest is number 2 in driving traffic to your site, second only to Facebook.


Quote on Facebook traffic:  "Facebook accounted for more than 10% of overall traffic to publishers in September, by far the most of any social network, according to data released Tuesday from Shareaholic, a social plugin service that collects data from 200,000 publishers reaching 250 million monthly unique visitors collectively."

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Peg Corwin's curator insight, October 15, 2013 12:07 PM

Quote on Facebook traffic:  "Facebook accounted for more than 10% of overall traffic to publishers in September, by far the most of any social network, according to data released Tuesday from Shareaholic, a social plugin service that collects data from 200,000 publishers reaching 250 million monthly unique visitors collectively."