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Learn about Pinterest for business marketing, including tips, pros and cons, infographics, checklists and ebooks. Click image or title to see full post. http://pinterest.pegcorwin.com http://pinterest.com/fbforbusiness/boards/.
Curated by Peg Corwin

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DYI Promoted Pins - New Tool for Businesses

DYI Promoted Pins - New Tool for Businesses | Pinterest for Business | Scoop.it
Peg Corwin's insight:

Quote:  "...we’ve added a do-it-yourself Promoted Pins tool so businesses of any size can promote their Pins to reach more people and get visits back to their website. These Promoted Pins will be available on a cost-per-click basis through ads.pinterest.com"

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ENGAGEMENT - 11 Design Elements for Pinnable Quotes

ENGAGEMENT - 11 Design Elements for Pinnable Quotes | Pinterest for Business | Scoop.it
Quotes inspire pinners to repin - but only if the quote is beautifully designed. So here are 11 design elements to consider when creating a quote image.
Peg Corwin's insight:

Design elements of pinnable quotes are:


 - Readable

 - Font size change

 - Font type change

 - Font color change

 - Photo background

 - Solid background

 - Bokeh background

 - Photograph of quote on paper

 - Lines and embellishments

 - Artwork

 - Images with white space

 Click for more and to see also what does not work.


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PINTEREST PINS - 8 Types of Pin Descriptions

PINTEREST PINS - 8 Types of Pin Descriptions | Pinterest for Business | Scoop.it
Today I want to take a look at how your pin descriptions make the difference in getting a few or a lot of repins. Then I want you to do some testing.
Peg Corwin's insight:

The 8 types of PIN descriptions are:

 - initial caps title

 - lowercase title

 - blog post excerpt

 - title plus opinion

 - description plus opinion 

 - opinion only

 - very long description,

-  title, opinion, questions

 Click for details.  Test which work best on your boards,


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A Complete Guide To Pinterest Rich Pins With Free Tools

A Complete Guide To Pinterest Rich Pins With Free Tools | Pinterest for Business | Scoop.it
Lenka explains how rich pins can help you get more visibility on Pinterest and even lead to more sales and traffic. Including a full guide on how to get started.
Peg Corwin's insight:

Learn why RICH PINS, Rich Pin Types, and Rich Pin Implementation. Also consider Yoast's SEO plugin to promote these pins organically.


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Display Popular Pins on Your Website? Let Pinners Pin There?

Display Popular Pins on Your Website? Let Pinners Pin There? | Pinterest for Business | Scoop.it

Click here to edit the title

Peg Corwin's insight:

With Pinterest's new API, businesses can display popular pins on their websites and mobile apps.  Also users can pin directly from your site.


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PINS - How to Make Eye-Catching Pins

PINS - How to Make Eye-Catching Pins | Pinterest for Business | Scoop.it
Are your pins beautiful and eye-catching? Because if they aren't, they won't get repinned. And they certainly won't get converted into traffic to your site. Here are five ways to make your pins more eye-catching.
Peg Corwin's insight:

Great tips for great PINTEREST PINS:


- Do vertical pins!
- Use simple, tidy text
- Learn lighting!
- Pretty collages
- Try stock photos
Click for wonderful examples

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Pinterest Adds Refinements to Recipe Search Engine. Paleo, Anyone?

Pinterest Adds Refinements to Recipe Search Engine. Paleo, Anyone? | Pinterest for Business | Scoop.it
Somewhere deep in the Pinterest office complex is a whiteboard with a detailed plan to steal image search away from Google and Bing. It bega
Peg Corwin's insight:

Food marketers on Pinterest, tag your pins in detail, because Pinterest search now allows you to search by ingredients and sort by vegetarian, vegan, gluen free, etc.


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PLACES - How To Use Pinterest Place Pins To Get Your Business Found

PLACES - How To Use Pinterest Place Pins To Get Your Business Found | Pinterest for Business | Scoop.it
Peg Corwin's insight:

This PINTEREST PLACES post is notable for the extensive list of links to exemplary boards created by brands, many in the travel business.   


Quote: "Remember, Pinterest is a social platform, so be sure to show some love to other local businesses by repinning, liking and commenting on their pins. And most importantly, engage with your audience! Follow users who follow you, add comments, ask questions and actively participate in conversations."


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PIN PICKS - Email Suggestions from Pinterest

PIN PICKS  - Email Suggestions from Pinterest | Pinterest for Business | Scoop.it
Peg Corwin's insight:

Either I missed this or Pinterest has recently started sending members SUGGESTED PINS.  Above is a screenshot of an email I got this morning.  


It's a good way for them to encourage engagement, and perhaps helpful for users too.


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TRENDING PINS - Powered By Pinterest Puts Trending Pins on a Brand’s Own Site

TRENDING PINS - Powered By Pinterest Puts Trending Pins on a Brand’s Own Site | Pinterest for Business | Scoop.it
Pinterest is promoting an interesting shift in their business model - pins that aren't on Pinterest!

As of today, several popular brands
Peg Corwin's insight:

See examples of this app with PINS from Zappos, Whole Foods, Random House.


Quote: "Overall, I think Powered by Pinterest is an interesting tool that should help these sites increase sales and keep readers on the page longer. I particularly like that the tool looks different from site to site. It feels integrated, not like an add-on."


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PINS - Pinterest, Getty Images Sign Deal to Bring More Detailed Info to Pins

PINS - Pinterest, Getty Images Sign Deal to Bring More Detailed Info to Pins | Pinterest for Business | Scoop.it
Pinterest on Friday announced a new deal with Getty Images that will bring more more detailed information to the photos users pin on the site.
Peg Corwin's insight:

News on PINTEREST PINS using GETTY images: 

"Whenever a user pins a Getty image that's already out there on the web, the metadata that Getty has on file for that image — including the description, photographer and date taken — will appear alongside that photo on the user's pin board. Pinterest will pay Getty for all of the data they include alongside photos."


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PINS - Six Ways to Beautify Your Pins in 60 Seconds

PINS - Six Ways to Beautify Your Pins in 60 Seconds | Pinterest for Business | Scoop.it
Peg Corwin's insight:

Slick ideas for fancy pins.


  • Go vertical with Orientation
  • Enhance your images. With a single click
  • Get nostalgic with Effects
  • Don’t be shy to get wordy with Text
  • Crop it like it’s hot
  • Who doesn’t love Stickers
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The Best and Worst Times to Post, Pin & Tweet [Infographic]

The Best and Worst Times to Post, Pin & Tweet [Infographic] | Pinterest for Business | Scoop.it
When's the best time to post something to social media? Check out this infographic to figure it out.
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Peg Corwin's curator insight, May 3, 7:20 AM

Useful graphic for timing of updates.

4twenty2's curator insight, May 6, 3:29 AM

From this infographic I would say that Pinterest, Tumblr and Google + are aimed at out of work hours ... so a good channel for B2C content, particularly with images.  Facebook, Twitter and LinkedIn all good for B2B and B2C, but generally looked at during normal working hours .  A great tool and useful insight.

Jim Doyle's curator insight, May 9, 6:52 PM
The Best and Worst Times to Post, Pin & Tweet
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Find Pinnable Images for Business Topics - Tips

Find Pinnable Images for Business Topics - Tips | Pinterest for Business | Scoop.it
Here are my 7 secret steps for finding pinnable images for business topics that aren't cliche.
Peg Corwin's insight:

Very good tips to find useful PINS for your business. For example, "... search for a metaphor that works with your topic."


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TIPS - Three ways to improve your Pins

TIPS - Three ways to improve your Pins | Pinterest for Business | Scoop.it
Three ways to improve your Pins
Peg Corwin's insight:

To improve your PINS, says the Pinterest Blog, use vertical layouts, add longer descriptions and be positive.  Click for details.


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Are You Out of the Loop About Pinterest’s New Rules?

Are You Out of the Loop About Pinterest’s New Rules? | Pinterest for Business | Scoop.it
Yes, Pinterest published new rules and guidelines last week. Yes, you need to know about them.
Peg Corwin's insight:

See Pinterest's revised Acceptable Use Policy, with list of do's and don't.


Quote from the company: "Now you’ll find detailed explanations for our content guidelines with example images that illustrate what we allow. You can always check them out if you’re ever unsure if something’s okay to Pin."


This post lays out the key points.


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GIFs - You Can Now Put Animated GIFs on Pinterest

GIFs - You Can Now Put Animated GIFs on Pinterest | Pinterest for Business | Scoop.it
Pinterest announced this week it will start letting users post animated GIFs to the site. The animated, looping GIF can actually be used to help better illustrate a point, capture a moment, or to make a simple how-to image. Some might even help add a little levity to your branding by informally showing your personal ...
Peg Corwin's insight:

Thank goodness, GIFs appear initially as static. You can click to animate.


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What's Hot in Design? Stock Art Downloads Offer a Clue

What's Hot in Design? Stock Art Downloads Offer a Clue | Pinterest for Business | Scoop.it
Discover what Shutterstock believes will be the big design trends this year by checking out its detailed infographic.
Peg Corwin's insight:

Learn what's popular to choose good graphics for PINTEREST.


See trends is topics, formats, styles.


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GIFs - Pinterest: 'We Now Support GIFs in All Their Animated Glory'

GIFs - Pinterest: 'We Now Support GIFs in All Their Animated Glory' | Pinterest for Business | Scoop.it
All Pinterest users can now play and pause GIFs within pinboards, a feature previously unavailable.
Peg Corwin's insight:

Something new you can pin - GIFs!


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Kilovolt's curator insight, January 28, 5:33 AM

Un autre bel ajout sur Pinterest! Les gifs animés sont maintenant de la partie! 

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PINS - 4 Ways to Find Better Pinterest Pins for Your Business

PINS - 4 Ways to Find Better Pinterest Pins for Your Business | Pinterest for Business | Scoop.it
Your job as the pinner is to navigate through the website and find the content that will be beneficial for your brand and your audience. Here are four tips to make the Pinterest searching process a little easier.
Peg Corwin's insight:

To find better PINS on PINTEREST:


- "Use the categories
- Pin from other websites
- Check the pin
- Utilize the search"


Quote: "Your job as the pinner is to navigate through the website and find the content that will be beneficial for your brand and your audience. Here are four tips to make the Pinterest searching process a little easier."


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PLACE PINS - Pinterest Adds Place Pins for Better Travel Planning

PLACE PINS - Pinterest Adds Place Pins for Better Travel Planning | Pinterest for Business | Scoop.it
Pinterest added a new type of pin called Place Pins Wednesday, enabling users to map out the locations of all the items they share on their pinboards.
Peg Corwin's insight:

OMG, where have I been?  4 types of PINTEREST PINS and I have not heard of any of them.


 - Place pins, enabling users to map their pins

 - Recipe pins, that include ingredients and directions

 - Product pins with details like price and availability

 - Article pins for those sharing news stories


Click to learn more.


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RELATED PINS - Pinterest Introduces Related Pins

RELATED PINS - Pinterest Introduces Related Pins | Pinterest for Business | Scoop.it
Pinterest is making it easier to find related pins on the site with a new recommendations feature.
Peg Corwin's insight:

News on RELATED PINS:  "Pinterest will start rolling out recommendations soon, and they'll only be visible on a few pins in a user's feed....Users can control what kinds of suggestions they'll see by giving Related Pins a thumbs-up or thumbs-down."


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BRAND - How to Use Pinterest to Make Your Brand More Personable

BRAND - How to Use Pinterest to Make Your Brand More Personable | Pinterest for Business | Scoop.it
Peg Corwin's insight:

Add personality to your brand on Pinterest:


  • Show Your Company's History With Images
  • Tell A Story About Your Employees
  • Show Your Commitment To The Community
  • Highlight Your Customers
  • Share Content From Others

 

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