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Learn about Pinterest for business marketing, including tips, pros and cons, infographics, checklists and ebooks. Click image or title to see full post. http://pinterest.pegcorwin.com http://pinterest.com/fbforbusiness/boards/.
Curated by Peg Corwin

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3 Tips to Encourage Fans to Share Visual Content

3 Tips to Encourage Fans to Share Visual Content | Pinterest for Business | Scoop.it
Get massive organic reach and engagement by empowering your fans to create and share visual content that increases your visibility with their networks.
Peg Corwin's insight:

To get Fans to provide visual content, encourage and incentivize

 - Sharing with hashtags
 - Sharing in real time at events, tagging
 - Follow your fans' lead
Click for details on campaigns and of course, visual examples.

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13 Things You Didn't Know Guys Were Doing On Pinterest

13 Things You Didn't Know Guys Were Doing On Pinterest | Pinterest for Business | Scoop.it
Even though Pinterest is the fastest growing content sharing platform, some people still assume that it’s only women using the service, and that they’re just focusing on cupcake pictures and wedding planning.

Via Kelly Lieberman
Peg Corwin's insight:

Men pin on fishing, man caves, grilling and more.  


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malek's curator insight, March 17, 8:00 AM

Looks like dudes use pinterest as a visual bookmark for now.

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How You Can Get More Pinterest Followers (Infographic)

How You Can Get More Pinterest Followers (Infographic) | Pinterest for Business | Scoop.it
Did you know that Pinterest drives more revenue than Facebook and Twitter? Every Pinterest follower is valuable, and you want as many as you can get.

Via Kelly Lieberman
Peg Corwin's insight:

Meaty infographic on expanding and engaging those Pinterest followers.


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TIPS - What Marketers Can Learn From Pinterest’s Top Pins of 2013

TIPS - What Marketers Can Learn From Pinterest’s Top Pins of 2013 | Pinterest for Business | Scoop.it
Pinterest, the content-sharing site, just announced the top pins from 2013. So, why should marketers care about the announcement?
Peg Corwin's insight:

PINTEREST appeals to people beyond the worlds of fashion, food and design.  


Quote:   "The top pins on the Technology Trends board aren’t straight-up product placements, butthey address the audience’s need to learn something or to make a decision. The top pins of Five Must-Have Waterproof Devices That Make a Splash and To iPad or Not to iPad are about addressing the audience’s pain points—not overtly selling anything."


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PINNERS - Infographic: All About How People Share On Pinterest

PINNERS - Infographic: All About How People Share On Pinterest | Pinterest for Business | Scoop.it
Pinterest is one of the hot social media sites to emerge over the past year or so. Need a stat rundown on who uses it (hint: moms are big), how they use it (think iPads), when and what they share?
Peg Corwin's insight:

PINTEREST SHARING news:  Moms are big pinners, and pinning is done later in the evening than FB or Twitter posts.


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6 Ways to Drive More Pinterest Engagement | Social Media Examiner

6 Ways to Drive More Pinterest Engagement | Social Media Examiner | Pinterest for Business | Scoop.it
Pinterest marketing: Creative ways to engage your fans with contests, images, offers, and more.
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9 Pinteresters for Email Marketers to Follow

9 Pinteresters for Email Marketers to Follow | Pinterest for Business | Scoop.it
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13 Ways to Get More Pinterest Followers - Search Engine Journal

13 Ways to Get More Pinterest Followers - Search Engine Journal | Pinterest for Business | Scoop.it
Pinterest – the web’s latest social media craze, is a great way to build awareness for your blog or website. But as with most social media promotion tec
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Pinterest Demographic Data: The Marketers Guide to People Who Pin | Ignite Social Media

Pinterest Demographic Data: The Marketers Guide to People Who Pin | Ignite Social Media | Pinterest for Business | Scoop.it
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Pinterest's Interests - What Do They Mean?

Pinterest's Interests - What Do They Mean? | Pinterest for Business | Scoop.it
Pinterest’s interest in their users’ interests is a big part of what makes the platform so unique. They’re learning about what users are actually interested in seeing and are kind enough to share their findings with us. Below, we explore the four mindsets of pinners laid out by Pinterest, and how marketers can best reach out […]

Via Kelly Lieberman
Peg Corwin's insight:

4 stages of Pinterest users:


 - Just looking,  least likely to purchase.  Add detail and use rich pins.

 -  Maybe I could, slight interest indeterminate date - create how and life hack pins

-  Narrowing it down, in purchase process.  Inform, don't be salesy

-  Know what I need, intent to purchase, so make it easy


Nurture all user mindsets so they go through the steps.


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4 Pinterest Mindsets: Can Knowing These Improve Your Marketing?

4 Pinterest Mindsets: Can Knowing These Improve Your Marketing? | Pinterest for Business | Scoop.it
To effectively use Pinterest as part of your company’s marketing strategy, you have to understand the different Pinterest mindsets of users.

Via Kelly Lieberman
Peg Corwin's insight:

Pinterest users are at all stages of the buying cycle.  This post advises that "brands should focus on consumers throughout the buying process who, at some point, will get to that “I know what I want” stage."


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How people explore their interests on Pinterest

How people explore their interests on Pinterest | Pinterest for Business | Scoop.it
How people explore their interests on Pinterest
Peg Corwin's insight:

Quote on how people explore Pinterest:   "People start looking, get inspired, narrow down their options and then make a decision. We think businesses like yours can add all kinds of Pins that help them every step of the way."

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Roberto Cobianchi's curator insight, March 1, 8:37 AM

Ecco quali stimoli muovono le persone a creare le board e a "pinnare".

Al fondo c'è sempre un interesse e la necessità di soddisfarlo.

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Study: 1/3 of Women in U.S. Use Pinterest

Study: 1/3 of Women in U.S. Use Pinterest | Pinterest for Business | Scoop.it
Pinterest's popularity in the U.S. has surged in the last year, particularly among women, according to a new study.
Peg Corwin's insight:

QUOTE: "Pew's data suggests that Pinterest has experienced strong growth among women in particular. One-third of U.S. women now use Pinterest, up from 25% as reported in a similar study in February. Just 8% of men use Pinterest, though that's up from 5% previously."


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ENGAGEMENT - What Makes A Repinnable Pin?

ENGAGEMENT - What Makes A Repinnable Pin? | Pinterest for Business | Scoop.it
What makes a pin go viral on Pinterest? What helps it to gain numerous repins and become a really repinnable pin? We analyse various categories to come up with a success sheet for images.
Peg Corwin's insight:
"How Should You Improve Your Pins?
"Spend some time over at Repinly analysing the top pins in the category that is relevant to your business and work out what is it about those pins that makes them such repinnable pins. Then try to emulate it and see how you get on.
"Remember the points above, particularly the colours oranges/reds, the close ups, the plain background and the fact that they must be portrait"
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Find It Friday - 9 Pinterest Questions & Answers - Write On Track

Find It Friday - 9 Pinterest Questions & Answers - Write On Track | Pinterest for Business | Scoop.it
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Why Is Pinterest So Addictive? [INFOGRAPHIC]

Why Is Pinterest So Addictive? [INFOGRAPHIC] | Pinterest for Business | Scoop.it
I ask myself this question every day (and every night at 2 a.m. when I'm still pinning). But seriously, what is so great about spending hours browsing other people's images?
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21 Must-Follow Pinterest Users

21 Must-Follow Pinterest Users | Pinterest for Business | Scoop.it
Scoot through our gallery to discover some of the most popular curators on Pinterest, the hottest social circuit on the web today.
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13 'Pinteresting' Facts About Pinterest Users [INFOGRAPHIC]

13 'Pinteresting' Facts About Pinterest Users [INFOGRAPHIC] | Pinterest for Business | Scoop.it
It's no secret that the Internet loves Pinterest. Now, most users are even spending more time, on average, pinning than they are on hanging out on Facebook. Here's what you need...
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