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Get massive organic reach and engagement by empowering your fans to create and share visual content that increases your visibility with their networks.
To get Fans to provide visual content, encourage and incentivize
- Sharing with hashtags - Sharing in real time at events, tagging - Follow your fans' leadClick for details on campaigns and of course, visual examples.
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Even though Pinterest is the fastest growing content sharing platform, some people still assume that it’s only women using the service, and that they’re just focusing on cupcake pictures and wedding planning.
Men pin on fishing, man caves, grilling and more.
Looks like dudes use pinterest as a visual bookmark for now.
Did you know that Pinterest drives more revenue than Facebook and Twitter? Every Pinterest follower is valuable, and you want as many as you can get.
Meaty infographic on expanding and engaging those Pinterest followers.
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Pinterest, the content-sharing site, just announced the top pins from 2013. So, why should marketers care about the announcement?
PINTEREST appeals to people beyond the worlds of fashion, food and design.
Quote: "The top pins on the Technology Trends board aren’t straight-up product placements, butthey address the audience’s need to learn something or to make a decision. The top pins of Five Must-Have Waterproof Devices That Make a Splash and To iPad or Not to iPad are about addressing the audience’s pain points—not overtly selling anything."
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Pinterest is one of the hot social media sites to emerge over the past year or so. Need a stat rundown on who uses it (hint: moms are big), how they use it (think iPads), when and what they share?
PINTEREST SHARING news: Moms are big pinners, and pinning is done later in the evening than FB or Twitter posts.
Pinterest marketing: Creative ways to engage your fans with contests, images, offers, and more.
Pinterest – the web’s latest social media craze, is a great way to build awareness for your blog or website. But as with most social media promotion tec
Pinterest’s interest in their users’ interests is a big part of what makes the platform so unique. They’re learning about what users are actually interested in seeing and are kind enough to share their findings with us. Below, we explore the four mindsets of pinners laid out by Pinterest, and how marketers can best reach out […]
4 stages of Pinterest users:
- Just looking, least likely to purchase. Add detail and use rich pins.
- Maybe I could, slight interest indeterminate date - create how and life hack pins
- Narrowing it down, in purchase process. Inform, don't be salesy
- Know what I need, intent to purchase, so make it easy
Nurture all user mindsets so they go through the steps.
To effectively use Pinterest as part of your company’s marketing strategy, you have to understand the different Pinterest mindsets of users.
Pinterest users are at all stages of the buying cycle. This post advises that "brands should focus on consumers throughout the buying process who, at some point, will get to that “I know what I want” stage."
How people explore their interests on Pinterest
Quote on how people explore Pinterest: "People start looking, get inspired, narrow down their options and then make a decision. We think businesses like yours can add all kinds of Pins that help them every step of the way."
Ecco quali stimoli muovono le persone a creare le board e a "pinnare".
Al fondo c'è sempre un interesse e la necessità di soddisfarlo.
Pinterest's popularity in the U.S. has surged in the last year, particularly among women, according to a new study.
QUOTE: "Pew's data suggests that Pinterest has experienced strong growth among women in particular. One-third of U.S. women now use Pinterest, up from 25% as reported in a similar study in February. Just 8% of men use Pinterest, though that's up from 5% previously."
What makes a pin go viral on Pinterest? What helps it to gain numerous repins and become a really repinnable pin? We analyse various categories to come up with a success sheet for images.
I ask myself this question every day (and every night at 2 a.m. when I'm still pinning). But seriously, what is so great about spending hours browsing other people's images? Co...
Scoot through our gallery to discover some of the most popular curators on Pinterest, the hottest social circuit on the web today.
It's no secret that the Internet loves Pinterest. Now, most users are even spending more time, on average, pinning than they are on hanging out on Facebook. Here's what you need...