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Learn about Pinterest for business marketing, including tips, pros and cons, infographics, checklists and ebooks. Click image or title to see full post. http://pinterest.pegcorwin.com http://pinterest.com/fbforbusiness/boards/.
Curated by Peg Corwin
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4 Ways to Improve Your Pinterest Marketing With Analytics

4 Ways to Improve Your Pinterest Marketing With Analytics | Pinterest for Business | Scoop.it
Do you use Pinterest as a social marketing platform? This article shares four ways to improve your Pinterest marketing efforts.
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Say hello to messages on Pinterest - YouTube

Say hello to messages on Pinterest - YouTube | Pinterest for Business | Scoop.it
Plan projects, swap ideas, share your best discoveries. http://about.pinterest.com/messages iTunes App Store: http://pin.it/VQ-xmlR Google Play: http://pin.i...
Peg Corwin's insight:

Did you know you can email your friends through Pinterest?  Check this video.

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3 Tips to Encourage Fans to Share Visual Content

3 Tips to Encourage Fans to Share Visual Content | Pinterest for Business | Scoop.it
Get massive organic reach and engagement by empowering your fans to create and share visual content that increases your visibility with their networks.
Peg Corwin's insight:

To get Fans to provide visual content, encourage and incentivize

 - Sharing with hashtags
 - Sharing in real time at events, tagging
 - Follow your fans' lead
Click for details on campaigns and of course, visual examples.

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4 Pinterest Mindsets: Can Knowing These Improve Your Marketing?

4 Pinterest Mindsets: Can Knowing These Improve Your Marketing? | Pinterest for Business | Scoop.it
To effectively use Pinterest as part of your company’s marketing strategy, you have to understand the different Pinterest mindsets of users.

Via Kelly Lieberman
Peg Corwin's insight:

Pinterest users are at all stages of the buying cycle.  This post advises that "brands should focus on consumers throughout the buying process who, at some point, will get to that “I know what I want” stage."


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Pinterest Contests - Get More Engagement

Pinterest Contests - Get More Engagement | Pinterest for Business | Scoop.it
With rules and regulations for social media contests getting more restricted, what should we, as digital marketers, do? The solution-- connect through content!
Peg Corwin's insight:

Good tip for your next PINTEREST CONTENTS - "focus on contests that require participants to do things. To do this, use The Hashtag!"


Click to learn how and why.


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ENGAGEMENT - After Facebook, Pinterest Has the Most Engaged Users

ENGAGEMENT - After Facebook, Pinterest Has the Most Engaged Users | Pinterest for Business | Scoop.it
Earlier this week, I cracked open a new Pew Internet and American Life Project survey and found that 63% of Facebook users check in at least
Peg Corwin's insight:

PINTEREST is an engaging social network, and fast growing too.


Quote: "21% of all online adults use the service, up from 15% last year. It’s almost all women 18 to 49, mostly college educated, suburban with an income over $75,000. This is where you want to be if you’re selling luxury products."


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ENGAGEMENT - What Makes A Repinnable Pin?

ENGAGEMENT - What Makes A Repinnable Pin? | Pinterest for Business | Scoop.it
What makes a pin go viral on Pinterest? What helps it to gain numerous repins and become a really repinnable pin? We analyse various categories to come up with a success sheet for images.
Peg Corwin's insight:
"How Should You Improve Your Pins?
"Spend some time over at Repinly analysing the top pins in the category that is relevant to your business and work out what is it about those pins that makes them such repinnable pins. Then try to emulate it and see how you get on.
"Remember the points above, particularly the colours oranges/reds, the close ups, the plain background and the fact that they must be portrait"
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6 Ways to Drive More Pinterest Engagement | Social Media Examiner

6 Ways to Drive More Pinterest Engagement | Social Media Examiner | Pinterest for Business | Scoop.it
Pinterest marketing: Creative ways to engage your fans with contests, images, offers, and more.
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How to Use Pinterest Messages for Marketing

How to Use Pinterest Messages for Marketing | Pinterest for Business | Scoop.it
Do you want a new way to engage your Pinterest followers? This article explores Pinterest Messages and how you can use it to engage your audience.
Peg Corwin's insight:

Learn how to take advantage of Pinterest messaging to create group conversations, connect with engaged pinners, and grow your brand.,

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ENGAGEMENT - 11 Design Elements for Pinnable Quotes

ENGAGEMENT - 11 Design Elements for Pinnable Quotes | Pinterest for Business | Scoop.it
Quotes inspire pinners to repin - but only if the quote is beautifully designed. So here are 11 design elements to consider when creating a quote image.
Peg Corwin's insight:

Design elements of pinnable quotes are:


 - Readable

 - Font size change

 - Font type change

 - Font color change

 - Photo background

 - Solid background

 - Bokeh background

 - Photograph of quote on paper

 - Lines and embellishments

 - Artwork

 - Images with white space

 Click for more and to see also what does not work.


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IMAGES - 5 Ways to Make Shareable Images and Generate Traffic

IMAGES - 5 Ways to Make Shareable Images and Generate Traffic | Pinterest for Business | Scoop.it
Discover tips and tactics to help you create shareable images that will increase social media engagement and drive website traffic.
Peg Corwin's insight:

Great tips for more sharable images on Pinterest and elsewhere.

- "Give Your Audience What They Need
- Be Consistent and Quick
- Create Original Art
- Optimize Size, Branding and Source
- Use an Obvious Call to Action"

Click for tips and details.

 Quote: "An easy way to integrate more visual content into your social marketing plan is to use images that speak to your audience. Try posting an image at the same time every day, and be sure to include a strong call to action."


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Caribou Launches Pinterest-Inspired Coffee with 64ft Living Board

Caribou Launches Pinterest-Inspired Coffee with 64ft Living Board | Pinterest for Business | Scoop.it
The coffee company asked Pinterest fans for inspiration for a new coffee blend and it is celebrating the launch with a living Pinterest board at the Mall of America.
Peg Corwin's insight:

Learn about a coffee inspired by Pinterest users and the brand's followup engagement with Pinners described.


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ENGAGEMENT - Increase Pinterest Engagement by 275% INFOGRAPHIC

ENGAGEMENT -  Increase Pinterest Engagement by 275%  INFOGRAPHIC | Pinterest for Business | Scoop.it
Did you know that Pinterest will generate you four times more money per click than Twitter? And 27% more than Facebook? It’s one of the most popular social
Peg Corwin's insight:

To get more ENGAGEMENT on Pinterest, include prices, use calls to action, and create tutorials.  Don't show faces for more repins. Increase click throughts by pinning about trending topics.


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ENGAGEMENT - Pinterest Marketing Strategy 99% of Retailers Are Missing

ENGAGEMENT - Pinterest Marketing Strategy 99% of Retailers Are Missing | Pinterest for Business | Scoop.it
A few weeks back, I saw a unique sock e-tailer called Grace and Lace give their company pitch on Shark Tank. Watching was an eye-opening experience for myself and millions around the country, as
Peg Corwin's insight:

To see who is pinning your pins, customize and click this link.

http://www.pinterest.com/source/yourdomain.com/


Then:  “Thank them for pinning. Point them to a related incentive or piece of information they can use. Make it clear that the next step is following your account without asking for the follow directly.”

 

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70% of Brand Engagement on Pinterest Is User-Generated

70% of Brand Engagement on Pinterest Is User-Generated | Pinterest for Business | Scoop.it
Approximately 70% of brand engagement on Pinterest is generated by users, according to a recent study by Digitas and Curalate. However, companies in the fashion retail and autom...
Peg Corwin's insight:

"Brands need to go forth and pin," said senior vice president of social, mobile, and content lead at Digitas Jordan Bitterman. "This study reveals the opportunity for brands to drive the conversation on visual platforms like Pinterest. By leveraging rich consumer insight, brands can take the guesswork out of their visual content strategy, and share the types of images their audience wants to see."


Curalate says that aspirational products do well on Pinterest.


Their study shows that fashion and auto brands are not that active, but electronics and e-health devide brands are.

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