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Your job as the pinner is to navigate through the website and find the content that will be beneficial for your brand and your audience. Here are four tips to make the Pinterest searching process a little easier.
To find better PINS on PINTEREST:
- "Use the categories - Pin from other websites - Check the pin - Utilize the search"
Quote: "Your job as the pinner is to navigate through the website and find the content that will be beneficial for your brand and your audience. Here are four tips to make the Pinterest searching process a little easier."
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Just a few months ago, Pinterest took a big step forward in its utility for businesses by providing free access to its own suite of analytics tools.
Brands should care about the viral nature of Pinterest because "Reach is the first step in the purchase funnel and the first opportunity to compare Pinterest to other social media spending."
Brands should care about click through being close to search results because "if you can calculate the value of inbound web visitors, Pinterest makes it very easy for you to prove ROI today."
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Approximately 70% of brand engagement on Pinterest is generated by users, according to a recent study by Digitas and Curalate. However, companies in the fashion retail and autom...
"Brands need to go forth and pin," said senior vice president of social, mobile, and content lead at Digitas Jordan Bitterman. "This study reveals the opportunity for brands to drive the conversation on visual platforms like Pinterest. By leveraging rich consumer insight, brands can take the guesswork out of their visual content strategy, and share the types of images their audience wants to see."
Curalate says that aspirational products do well on Pinterest.
Their study shows that fashion and auto brands are not that active, but electronics and e-health devide brands are.
Major brands are currently losing hundreds of thousands of followers on Pinterest in a matter of minutes, following an initiative to crack down on spam.
Pinterest Contests for Business: Learn how running contests on Pinterest is a great way to expose your brand to a large audience and attract new followers.
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Pinterest, the hot new visual discovery platform, is ripe for opportunities for brands. Here are some tips on how to get the most out of it.
Pinterest has become the fastest growing website ever, now with nearly 12 million monthly users. The site illustrates the evolution from the “social graph” to the “interest grap...
J.Crew is debuting its September catalog on Pinterest, the first clothing brand to do so.
"...so far as we've aware, J.Crew is the first clothing brand to debut its catalog on the image-based network."
The latest Pinterest upgrade amps up the mobile presence and adds more information to pins from brand partners, including prices, recipes and reviews.(see graphic at right)
Note that brand partnerships bring new pin format, as shown in this graphic. Also a new emphasis on mobile.
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Pinterest may be the hot new trend in social media but 44% of the marketing and advertising execs The Creative Group surveyed said they had
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Discover industries that are successfully using Pinterest that you wouldn't expect to rock visual content.
If your brand still isn’t using Pinterest, then it’s time to step in and take advantage of its enormous popularity – by now, it’s certain that Pinterest isn’t a fad, so don’t wait anymore.
Organizations like the Gilt Groupe, L. L. Bean and the National Pork Board have flocked to the site to spread their messages.
Free Download Buzz brings How Pinterest Give Instant Growth to Your Brand[Infographics] to check use pinterest red hottest to grow brand