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Learn about Pinterest for business marketing, including tips, pros and cons, infographics, checklists and ebooks. Click image or title to see full post. http://pinterest.pegcorwin.com http://pinterest.com/fbforbusiness/boards/.
Curated by Peg Corwin
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Four Seasons, luxury travel and Pinterest

Four Seasons, luxury travel and Pinterest | Pinterest for Business | Scoop.it
Four Seasons: Making luxury travel possible with Pinterest

Via Kelly Lieberman
Peg Corwin's insight:

When you have a luxury travel brand like the Four Seasons, you can have sophisticated and varied Pinterest boards to showcase your offerings and themes.  Read and see how this high end brand takes advantage of all Pinterest's visual potential in the travel niche.


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Caribou Launches Pinterest-Inspired Coffee with 64ft Living Board

Caribou Launches Pinterest-Inspired Coffee with 64ft Living Board | Pinterest for Business | Scoop.it
The coffee company asked Pinterest fans for inspiration for a new coffee blend and it is celebrating the launch with a living Pinterest board at the Mall of America.
Peg Corwin's insight:

Learn about a coffee inspired by Pinterest users and the brand's followup engagement with Pinners described.


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PINTEREST and Social Media CASE STUDY - Thomas Cook

PINTEREST and Social Media CASE STUDY - Thomas Cook | Pinterest for Business | Scoop.it
As peak holiday booking time arrives, Jaylee Miguel takes a look at three top travel brands - KLM, American Airlines and Thomas Cook - on social media.
Peg Corwin's insight:

On Thomas Cook's Pinterest boards, find "stacks of stunning snaps of its holiday locations, vintage posters from days gone by and links to travel guides. It also pins more factual content, such as company results, details of last year's rebrand and new recruits."


See also what they do on Facebook.


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BRANDS - How your brand can be part of the Pinterest experience

BRANDS - How your brand can be part of the Pinterest experience | Pinterest for Business | Scoop.it
How your brand can be part of the Pinterest experience
Peg Corwin's insight:

The 4 stages of interest, on PINTEREST and in general, are aspiration, anticipation, participation and reflection.


Quote:

"Pinterest is most often used in the first three stages, and the most successful businesses on our service help people along the journey. They create and curate inspiring content, make it easy to add inspirational and useful Pins from their website and write thoughtful Pin and board descriptions so people can find what they’re looking for."


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SALES - J.Crew Debuts Fall Catalog on Pinterest

SALES - J.Crew Debuts Fall Catalog on Pinterest | Pinterest for Business | Scoop.it
J.Crew is debuting its September catalog on Pinterest, the first clothing brand to do so.
Peg Corwin's insight:

Quote:


"...so far as we've aware, J.Crew is the first clothing brand to debut its catalog on the image-based network."


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Pinterest Partners With Brands to Add Information to Pins

Pinterest Partners With Brands to Add Information to Pins | Pinterest for Business | Scoop.it

The latest Pinterest upgrade amps up the mobile presence and adds more information to pins from brand partners, including prices, recipes and reviews.(see graphic at right)

Peg Corwin's insight:

Note that brand partnerships bring new pin format, as shown in this graphic. Also a new emphasis on mobile.

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How Pinterest Helped a Mom Win Major Brands as Clients | Social Media Examiner

How Pinterest Helped a Mom Win Major Brands as Clients | Social Media Examiner | Pinterest for Business | Scoop.it
Turning blogging into a consulting job: read how a mother of three stays on top of the changing world of social while managing her busy home life and clients.
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Almost Half of Marketing Execs Surveyed Have No Interest in Pinterest

Almost Half of Marketing Execs Surveyed Have No Interest in Pinterest | Pinterest for Business | Scoop.it
Pinterest may be the hot new trend in social media but 44% of the marketing and advertising execs The Creative Group surveyed said they had
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5 Reasons Why Pinterest is Becoming the Best Social Media Marketing Tool

5 Reasons Why Pinterest is Becoming the Best Social Media Marketing Tool | Pinterest for Business | Scoop.it
Blog post at ComputerHowToGuide.com : Pinterest is a relatively new kid on the block of social media marketing. Firstly designed as a way to spread images on a social level, it i[..]
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28 Creative Pinboard Ideas From Real Brands on Pinterest

28 Creative Pinboard Ideas From Real Brands on Pinterest | Pinterest for Business | Scoop.it
Get inspired by 28 creative pinboard ideas -- from real brands -- to power your Pinterest marketing.
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7 Industries You Wouldn't Expect to Be Creative on Pinterest (But Are)

7 Industries You Wouldn't Expect to Be Creative on Pinterest (But Are) | Pinterest for Business | Scoop.it
Discover industries that are successfully using Pinterest that you wouldn't expect to rock visual content.
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Using Pinterest in Promoting Your Business Through Contests

Using Pinterest in Promoting Your Business Through Contests | Pinterest for Business | Scoop.it
If your brand still isn’t using Pinterest, then it’s time to step in and take advantage of its enormous popularity – by now, it’s certain that Pinterest isn’t a fad, so don’t wait anymore.
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Marketers Find a Friend in Pinterest

Marketers Find a Friend in Pinterest | Pinterest for Business | Scoop.it
Organizations like the Gilt Groupe, L. L. Bean and the National Pork Board have flocked to the site to spread their messages.
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Pinterest Gifts Feed, One Just for Shopping

Pinterest Gifts Feed, One Just for Shopping | Pinterest for Business | Scoop.it
A feed just for shopping
Peg Corwin's insight:

If you sell GIFT PRODUCtS, read this to see how you can get relevant Pinterest Pins of those products into its new Gifts feed, which can be filtered by price.


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Video: Target uses Pinterest to inspire customers

Video: Target uses Pinterest to inspire customers
Peg Corwin's insight:

Bonnie Gross, Target’s VP of digital marketing & loyalty, talks about how Target uses Pinterest to inspire and connect with customers.


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Listen to Bonnie Gross, Target’s VP of digital marketing & loyalty, talk about how Target uses Pinterest to inspire and connect with customers.

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Online Store Powered By Pinterest - Target's 'Awesome Shop'

Online Store Powered By Pinterest - Target's 'Awesome Shop' | Pinterest for Business | Scoop.it
Retailer Target is taking a new approach to e-commerce with the launch of an online storefront powered by Pinterest recommendations. Target's "Awesome Shop
Peg Corwin's insight:

''Target’s “Awesome Shop” is refreshed daily using a combination of data from their own online store and the Pinterest API. The store features the most pinned items from Target on Pinterest, as well as the highest reviewed products on Target.com."


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Shiva Prakash's curator insight, December 21, 2013 5:48 AM

Online shopping which u can buy from home easily with lots of designs of cloths and new technology mobile phones without going out for shopping .... just click here to go eaZy http://greenfortuneshoppe.blogspot.in/

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PINS - 4 Ways to Find Better Pinterest Pins for Your Business

PINS - 4 Ways to Find Better Pinterest Pins for Your Business | Pinterest for Business | Scoop.it
Your job as the pinner is to navigate through the website and find the content that will be beneficial for your brand and your audience. Here are four tips to make the Pinterest searching process a little easier.
Peg Corwin's insight:

To find better PINS on PINTEREST:


- "Use the categories
- Pin from other websites
- Check the pin
- Utilize the search"


Quote: "Your job as the pinner is to navigate through the website and find the content that will be beneficial for your brand and your audience. Here are four tips to make the Pinterest searching process a little easier."


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New Data Insights On Pinterest's Potential

New Data Insights On Pinterest's Potential | Pinterest for Business | Scoop.it
Just a few months ago, Pinterest took a big step forward in its utility for businesses by providing free access to its own suite of analytics tools.
Peg Corwin's insight:

Brands should care about the viral nature of Pinterest because "Reach is the first step in the purchase funnel and the first opportunity to compare Pinterest to other social media spending."


Brands should care about click through being close to search results because "if you can calculate the value of inbound web visitors, Pinterest makes it very easy for you to prove ROI today."


 

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70% of Brand Engagement on Pinterest Is User-Generated

70% of Brand Engagement on Pinterest Is User-Generated | Pinterest for Business | Scoop.it
Approximately 70% of brand engagement on Pinterest is generated by users, according to a recent study by Digitas and Curalate. However, companies in the fashion retail and autom...
Peg Corwin's insight:

"Brands need to go forth and pin," said senior vice president of social, mobile, and content lead at Digitas Jordan Bitterman. "This study reveals the opportunity for brands to drive the conversation on visual platforms like Pinterest. By leveraging rich consumer insight, brands can take the guesswork out of their visual content strategy, and share the types of images their audience wants to see."


Curalate says that aspirational products do well on Pinterest.


Their study shows that fashion and auto brands are not that active, but electronics and e-health devide brands are.

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Major Brands Are Losing Hundreds of Thousands of Pinterest Followers

Major Brands Are Losing Hundreds of Thousands of Pinterest Followers | Pinterest for Business | Scoop.it
Major brands are currently losing hundreds of thousands of followers on Pinterest in a matter of minutes, following an initiative to crack down on spam.
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5 reasons Pinterest is overhyped for brands - iMediaConnection.com

5 reasons Pinterest is overhyped for brands - iMediaConnection.com | Pinterest for Business | Scoop.it
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9 Businesses Using Pinterest Contests to Drive Traffic and Exposure | Social Media Examiner

9 Businesses Using Pinterest Contests to Drive Traffic and Exposure | Social Media Examiner | Pinterest for Business | Scoop.it
Pinterest Contests for Business: Learn how running contests on Pinterest is a great way to expose your brand to a large audience and attract new followers.
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Why a Lot of Businesses are Pushing Campaigns on Pinterest

Why a Lot of Businesses are Pushing Campaigns on Pinterest | Pinterest for Business | Scoop.it
Blog post at Two-Sided Perspective : Social Networking sites are given are given focused by a lot of marketers who would like to succeed in their online marketing venture. With [..]
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» Have you embraced Pinterest for your brand?

» Have you embraced Pinterest for your brand? | Pinterest for Business | Scoop.it
Social media consulting for midsize businesses
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9 brands taking Pinterest by storm - iMediaConnection.com

9 brands taking Pinterest by storm - iMediaConnection.com | Pinterest for Business | Scoop.it
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