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Four Seasons: Making luxury travel possible with Pinterest
When you have a luxury travel brand like the Four Seasons, you can have sophisticated and varied Pinterest boards to showcase your offerings and themes. Read and see how this high end brand takes advantage of all Pinterest's visual potential in the travel niche.
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The coffee company asked Pinterest fans for inspiration for a new coffee blend and it is celebrating the launch with a living Pinterest board at the Mall of America.
Learn about a coffee inspired by Pinterest users and the brand's followup engagement with Pinners described.
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As peak holiday booking time arrives, Jaylee Miguel takes a look at three top travel brands - KLM, American Airlines and Thomas Cook - on social media.
On Thomas Cook's Pinterest boards, find "stacks of stunning snaps of its holiday locations, vintage posters from days gone by and links to travel guides. It also pins more factual content, such as company results, details of last year's rebrand and new recruits."
See also what they do on Facebook.
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How your brand can be part of the Pinterest experience
The 4 stages of interest, on PINTEREST and in general, are aspiration, anticipation, participation and reflection.
"Pinterest is most often used in the first three stages, and the most successful businesses on our service help people along the journey. They create and curate inspiring content, make it easy to add inspirational and useful Pins from their website and write thoughtful Pin and board descriptions so people can find what they’re looking for."
J.Crew is debuting its September catalog on Pinterest, the first clothing brand to do so.
"...so far as we've aware, J.Crew is the first clothing brand to debut its catalog on the image-based network."
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The latest Pinterest upgrade amps up the mobile presence and adds more information to pins from brand partners, including prices, recipes and reviews.(see graphic at right)
Note that brand partnerships bring new pin format, as shown in this graphic. Also a new emphasis on mobile.
Turning blogging into a consulting job: read how a mother of three stays on top of the changing world of social while managing her busy home life and clients.
Pinterest may be the hot new trend in social media but 44% of the marketing and advertising execs The Creative Group surveyed said they had
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Discover industries that are successfully using Pinterest that you wouldn't expect to rock visual content.
If your brand still isn’t using Pinterest, then it’s time to step in and take advantage of its enormous popularity – by now, it’s certain that Pinterest isn’t a fad, so don’t wait anymore.
Organizations like the Gilt Groupe, L. L. Bean and the National Pork Board have flocked to the site to spread their messages.
A feed just for shopping
If you sell GIFT PRODUCtS, read this to see how you can get relevant Pinterest Pins of those products into its new Gifts feed, which can be filtered by price.
Video: Target uses Pinterest to inspire customers
Bonnie Gross, Target’s VP of digital marketing & loyalty, talks about how Target uses Pinterest to inspire and connect with customers.
Listen to Bonnie Gross, Target’s VP of digital marketing & loyalty, talk about how Target uses Pinterest to inspire and connect with customers.
Retailer Target is taking a new approach to e-commerce with the launch of an online storefront powered by Pinterest recommendations. Target's "Awesome Shop
''Target’s “Awesome Shop” is refreshed daily using a combination of data from their own online store and the Pinterest API. The store features the most pinned items from Target on Pinterest, as well as the highest reviewed products on Target.com."
Online shopping which u can buy from home easily with lots of designs of cloths and new technology mobile phones without going out for shopping .... just click here to go eaZy http://greenfortuneshoppe.blogspot.in/
Your job as the pinner is to navigate through the website and find the content that will be beneficial for your brand and your audience. Here are four tips to make the Pinterest searching process a little easier.
To find better PINS on PINTEREST:
- "Use the categories - Pin from other websites - Check the pin - Utilize the search"
Quote: "Your job as the pinner is to navigate through the website and find the content that will be beneficial for your brand and your audience. Here are four tips to make the Pinterest searching process a little easier."
Just a few months ago, Pinterest took a big step forward in its utility for businesses by providing free access to its own suite of analytics tools.
Brands should care about the viral nature of Pinterest because "Reach is the first step in the purchase funnel and the first opportunity to compare Pinterest to other social media spending."
Brands should care about click through being close to search results because "if you can calculate the value of inbound web visitors, Pinterest makes it very easy for you to prove ROI today."
Approximately 70% of brand engagement on Pinterest is generated by users, according to a recent study by Digitas and Curalate. However, companies in the fashion retail and autom...
"Brands need to go forth and pin," said senior vice president of social, mobile, and content lead at Digitas Jordan Bitterman. "This study reveals the opportunity for brands to drive the conversation on visual platforms like Pinterest. By leveraging rich consumer insight, brands can take the guesswork out of their visual content strategy, and share the types of images their audience wants to see."
Curalate says that aspirational products do well on Pinterest.
Their study shows that fashion and auto brands are not that active, but electronics and e-health devide brands are.
Major brands are currently losing hundreds of thousands of followers on Pinterest in a matter of minutes, following an initiative to crack down on spam.
Pinterest Contests for Business: Learn how running contests on Pinterest is a great way to expose your brand to a large audience and attract new followers.
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