I’ve long argued that Pinterest is the most sales-actionable social network around. The sole focus of Pinterest is to allow users to visually express (pin) the things they enjoy and then share them with others of like inclination. As such, the site is rife with pools of “affinity,” each full of latent purchase intent.
Peg Corwin's insight:
Why does PINTEREST beat out EMAIL MARKETING for sales?
Because its users are brand-focused and sales ready. See the stats.
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