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This post was written by Nikita Patel, content marketer here at AdEspresso.com. Pinterest.
How B2B companies use Pinteret to...
- "Create boards their audiences will love - Up the visual content - Put a face to their organizations - Focus on trends" Quote: "For example, companies like HubSpot have categorized their boards into great sections, such as marketing eBooks, helpful webinars, holiday marketing techniques, as well as amusing boards like “Meme-tastic marketing.”"
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Really smart tips to get you started right on Pinterest... With 25 million members and growing, Pinterest has grown from a niche curation platform to a formidable presence among major social media networks. It may not have the massive membership of Facebook, but the network’s engagement rate is staggering: users spend more time on Pinterest than Google+, LinkedIn, or Twitter combined. It’s a referral traffic powerhouse, and many Pinterest users view the network as a tool for discovering products to purchase.However, is the network a viable tool to promote content in the B2B realm? Sure, but it’s a bit harder. Your company can stand out on the visually-driven network where pins of products with prices reign supreme, but it requires some ingenuity and effort. We’ve curated some of the brightest ideas on how you can develop a Pinterest for business presence to be reckoned with....
Recommended reading. Smart tips to get you started right on Pinterest...
How B2B companies can leverage Pinterest for marketing.
Would you like to know how a B2B company can use social media? Here's how Constant Contact uses Pinterest successfully for their business.
Keys for companies like Constant Contact to reach B2B market are:
- Expand your idea of what your brand is
- Think visually
- Have a curating mindset
Read about Constant Contact's story and strategy here.
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Promote your B2B business on Pinterest: check out how these businesses are successfully using Pinterest.