Build engaged audiences through publishing by curation.
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Would you like to know how a B2B company can use social media? Here's how Constant Contact uses Pinterest successfully for their business.
Keys for companies like Constant Contact to reach B2B market are:
- Expand your idea of what your brand is
- Think visually
- Have a curating mindset
Read about Constant Contact's story and strategy here.
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Promote your B2B business on Pinterest: check out how these businesses are successfully using Pinterest.
Really smart tips to get you started right on Pinterest... With 25 million members and growing, Pinterest has grown from a niche curation platform to a formidable presence among major social media networks. It may not have the massive membership of Facebook, but the network’s engagement rate is staggering: users spend more time on Pinterest than Google+, LinkedIn, or Twitter combined. It’s a referral traffic powerhouse, and many Pinterest users view the network as a tool for discovering products to purchase.However, is the network a viable tool to promote content in the B2B realm? Sure, but it’s a bit harder. Your company can stand out on the visually-driven network where pins of products with prices reign supreme, but it requires some ingenuity and effort. We’ve curated some of the brightest ideas on how you can develop a Pinterest for business presence to be reckoned with....
Recommended reading. Smart tips to get you started right on Pinterest...
How B2B companies can leverage Pinterest for marketing.