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Pinterest's first Promoted Pins go live on the site and on mobile Wednesday.
Quote: "Ben Silbermann, co-founder and CEO of Pinterest, said Pinterest is only exploring promoted pins with "select businesses" for now, but we can expect a broader rollout in the near future."
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On Friday, Pinterest, which allows users to share photographs and other media, joined a very short list of companies that gives people the option to avoid being tracked on a respective Web site by enable Do Not Track functionality.
"The Do Not Track initiative has recently been embroiled in its own spat of controversy as advertisers feel threatened by the technology. But that hasn’t stopped Pinterest from giving people an option."
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Pinterest and "native advertising"
"With the promise of many more 'rich pins' in the future, Pinterest is opening the door for effective advertising. Adweek predicts that advertising on the social network will likely be 'native-looking and centered on commerce.' Pinterest is nearly there already, considering that “native” refers to the integration of ads and content."
Comment: Is native advertising the ad model for social networks?
Pinterest may not allow advertisers on its platform yet, but that's not stopping some third-party publishers from hosting campaigns on the rapidly growing social network. On Fri...
Pinterest has started experimenting with advertising.
PINTEREST ADVERTISING QUOTE:
"An earlier version of this story said that businesses will be able to promote pins at the top of users' newsfeeds. Businesses will only be able to promote pins on search results and category feeds "for now," a spokesperson says."
Pinterest is continuing to grow in the market; advertisers are also coming up with new creative ways to ensure their advertisements are reaching new and…
"Organize your advertisements on pinterest for your users. On advertising board pin products and provide different categories for each product for users to see the difference in the products. From that they will choose what suits them and not bother looking at the others."
Of course you also need to create boards on topics your clients care about, grow your community and other best practices.
Tip: "Pinterest has excellent new features that have allowed users to not only create their own personal profile but also business profile. With that they can be able to give their business information to their followers."
As Pinterest continues its rapid growth, quadrupling from 9 to 40 million users in 2012, many businesses and marketers are struggling to maximize their brands' potential on the site.