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Learn about Pinterest for business marketing, including tips, pros and cons, infographics, checklists and ebooks. Click image or title to see full post. http://pinterest.pegcorwin.com http://pinterest.com/fbforbusiness/boards/.
Curated by Peg Corwin

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SEO - Optimizing Your Pinterest Presence

SEO - Optimizing Your Pinterest Presence | Pinterest for Business | Scoop.it
Pinterest is a powerhouse network. Use it strategically, and it can really boost your traffic and sales.
Peg Corwin's insight:

Tips for optimizing PINTEREST:


- "Make Your Boards SEO Friendly
- Include A Call To Action In Your Pins
- Optimize The Images On Your Site
- Balance Your Pinning & Repinning
- Make Your Descriptions Keyword Friendly
- Include Rich Pins On Your Site
- Verify Your Account
- Use The Map Feature"
Click to find all the details.


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SEO - Whoops! Pinterest Has an SEO Problem

SEO - Whoops! Pinterest Has an SEO Problem | Pinterest for Business | Scoop.it
An SEO problem for Pinterest is being caused by user behavior.
Peg Corwin's insight:

Quote:


"...when you change the title from the original it updates the URL and does not redirect the old URL to the newly created one."


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SEO - Effective Optimization for Pinterest

SEO - Effective Optimization for Pinterest | Pinterest for Business | Scoop.it
Pinterest is recognized amongst the top position holders amongst the most visited sites across the globe.
Peg Corwin's insight:

To optimize your Pinterest boards, 


  • "Take care of the “About” Section 
  • Use a personal logo or photo
  • Go for proper board placement 
  • Several focused boards work wonders
  • Incorporate non-industry topics"


Boards Layout Tip:

"...when people are browsing across your Pinterest page, the eye movement in from the top towards the middle of the page. This implies that the boards which are positioned at the top as well as the center of the page get noticed by the maximum number of viewers. Hence, it is important to place your best, most relevant and popular content in the top two rows."

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The Marketer's Guide to Pinterest SEO

The Marketer's Guide to Pinterest SEO | Pinterest for Business | Scoop.it
Learn how to optimize your Pinterest presence for search with this simple guide.
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SEO - Time to Ramp Up Your Pinterest SEO: Bing Now Includes Pins in Image Searches

SEO - Time to Ramp Up Your Pinterest SEO: Bing Now Includes Pins in Image Searches | Pinterest for Business | Scoop.it
Learn how you can capitalize on Bing's announcement that it will now include pins from Pinterest in image searches.
Peg Corwin's insight:

Check the right corner of image search on Bing to find PINTEREST IMAGES.  Use your target keywords to optimize your images so they show up!


Quote:  "Thanks to this latest update, you can drive even more traffic and leads to your website through two of Bing's sexiest features: the unencrypted keyword search data and the Pinterest integration."


Click to learn more.  


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ECOMMERCE - Leveraging Pinterest for SEO and E-commerce

ECOMMERCE - Leveraging Pinterest for SEO and E-commerce | Pinterest for Business | Scoop.it
Pinterest represents a virtually untapped marketing channel for online retailers and brands. It's capable of driving incremental revenue, improving SEO performance, and increasing brand awareness. Here's how to pin and win for SEO and e-commerce.
Peg Corwin's insight:

Pinterest is great for outreach, discovering new influencers.  But the gold is in ecommerce opportunities.


Quote:


"Utilizing rich pins will increase your conversion rate and attract users who are buy mode. To take advantage of this new feature, companies have to format their product in one of two ways:

  • oEmbed
  • Semantic Markup using Open Graph or Schema.org

Once your formatting has been validated using the Pinterest validation tool, simply apply for inclusion in the rich pins program."


 

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The Ultimate Pinterest SEO Guide | Business 2 Community

The Ultimate Pinterest SEO Guide | Business 2 Community | Pinterest for Business | Scoop.it

You’ve optimized every part of your website – but have you checked your Pinterest SEO potential? Learn how to use Pinterest to increase your search ranking and drive traffic to your site. It’s no secret that SEO is an extremely important part of any marketing mix. The right keywords, linking to the right content, shared to the right sites, help your domain rank higher in search.

 

However, there’s probably a valuable tool for traffic that you haven’t thought of – Pinterest SEO. By applying a few tweaks to your Pinterest profile, pins and website, you can easily take advantage of Pinterest’s viral nature and recieve the SEO bump you’ve been looking for....


Via Jeff Domansky
Peg Corwin's insight:

Improve the SEO of your profile, boards, pins, website and interactions


Local tip  - if your business is local, use the location on your profile to show where you are, as well as a common abbreviation for it.


Include PinIT buttons on all your website images and choose keyword rich file names.


GREAT SEO summary, but all this assumes you know what keyword phrases are important to your business.  

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debbieleven's curator insight, June 12, 2013 4:07 AM

Some really useful information on Pinterest and how to make the most of it for SEO, well worth a read. 

Jeff Domansky's curator insight, June 12, 2013 11:00 AM

Wow and I mean Wow. it's a surprisingLY, comprehensive guide and superb advice on Pinterest SEO shared by Melissa Megginson. A must-read for content marketers, marketing managers and PR pros.

Melissa Megginson's comment, June 14, 2013 7:19 AM
Thanks for the kind words, Jeff! You're making me blush :)