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Just a few months ago, Pinterest took a big step forward in its utility for businesses by providing free access to its own suite of analytics tools.
Brands should care about the viral nature of Pinterest because "Reach is the first step in the purchase funnel and the first opportunity to compare Pinterest to other social media spending."
Brands should care about click through being close to search results because "if you can calculate the value of inbound web visitors, Pinterest makes it very easy for you to prove ROI today."
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