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Just a few months ago, Pinterest took a big step forward in its utility for businesses by providing free access to its own suite of analytics tools.
Brands should care about the viral nature of Pinterest because "Reach is the first step in the purchase funnel and the first opportunity to compare Pinterest to other social media spending."
Brands should care about click through being close to search results because "if you can calculate the value of inbound web visitors, Pinterest makes it very easy for you to prove ROI today."
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You've seen tons of articles raving about it. How it's driving more traffic than anything in the known universe. How you need to be "pinning" and have "
"Sure, you get 70 percent of your clicks in the first two days," Pinquora CEO Shara Verma told me last week. "But there's a huge long tail. Clicks kept coming all the way for 30 days, and even beyo...
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