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Learn about Pinterest for business marketing, including tips, pros and cons, infographics, checklists and ebooks. Click image or title to see full post.
Curated by Peg Corwin
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The Ultimate Guide to Using Images in Social Media

The Ultimate Guide to Using Images in Social Media | Pinterest for Business |
Interested in how to best apply images for a certain social network such as Facebook, Twitter and Instagram? Here is a guide to using images in social media.
Peg Corwin's insight:

Format images in just the right size for all your social medial platforms, including Pinterest.  Good quick reference.

No comment yet.!

5 Ways to Use Pinterest for Content Marketing

5 Ways to Use Pinterest for Content Marketing | Pinterest for Business |

When most people think of Pinterest, they think social media marketing, not content marketing. But the truth is Pinterest can be an extremely useful tool for enhancing your content and providing direction for your overall content marketing strategy.

With over 27 million unique visitors and 220 million page views a day, Pinterest is one of the fastest-growing social media sites out there.

Visit the link for 5 ways to use Pinterest to leverage it in all aspects of your online marketing efforts.

Via Lauren Moss
Peg Corwin's insight:

==> Pinterest for Content Marketing

  • Pins for inspiration
  • Analytics to track what people like
  • Bookmarke for popular stories
  • Use infographics to inspire blogs
  • Pin your own content
Gwyneth Letherbarrow's curator insight, June 17, 2013 4:44 PM

I'm still not convinced about Pinterest, but am willing to learn more.

Ajish Kumar's curator insight, June 19, 2013 5:23 AM

Good One

Christel Binnie's curator insight, July 8, 2013 11:13 PM

Even more reasons to love Pinterest...!

The Ultimate Pinterest SEO Guide | Business 2 Community

The Ultimate Pinterest SEO Guide | Business 2 Community | Pinterest for Business |

You’ve optimized every part of your website – but have you checked your Pinterest SEO potential? Learn how to use Pinterest to increase your search ranking and drive traffic to your site. It’s no secret that SEO is an extremely important part of any marketing mix. The right keywords, linking to the right content, shared to the right sites, help your domain rank higher in search.


However, there’s probably a valuable tool for traffic that you haven’t thought of – Pinterest SEO. By applying a few tweaks to your Pinterest profile, pins and website, you can easily take advantage of Pinterest’s viral nature and recieve the SEO bump you’ve been looking for....

Via Jeff Domansky
Peg Corwin's insight:

Improve the SEO of your profile, boards, pins, website and interactions

Local tip  - if your business is local, use the location on your profile to show where you are, as well as a common abbreviation for it.

Include PinIT buttons on all your website images and choose keyword rich file names.

GREAT SEO summary, but all this assumes you know what keyword phrases are important to your business.  

debbieleven's curator insight, June 12, 2013 7:07 AM

Some really useful information on Pinterest and how to make the most of it for SEO, well worth a read. 

Jeff Domansky's curator insight, June 12, 2013 2:00 PM

Wow and I mean Wow. it's a surprisingLY, comprehensive guide and superb advice on Pinterest SEO shared by Melissa Megginson. A must-read for content marketers, marketing managers and PR pros.

Melissa Megginson's comment, June 14, 2013 10:19 AM
Thanks for the kind words, Jeff! You're making me blush :)!

20 ways to get more #Pinterest followers

20 ways to get more #Pinterest followers | Pinterest for Business |

20 ways to get more #Pinterest followers

Peg Corwin's insight:

A nice checklist.  We all need reminders.

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COMPETITOR - Create Embeddable Pinterest-Like Multimedia Boards with LookBookHQ

COMPETITOR - Create Embeddable Pinterest-Like Multimedia Boards with LookBookHQ | Pinterest for Business |

Via Robin Good
Peg Corwin's insight:

I envision this like of LookBook platform becoming like flexible websites.  Another such site is, which has an ecommerce back end.

Robin Good's curator insight, June 4, 2013 5:15 PM

If you were looking for a way to create a Pinterest-like board, that can integrate web sites, images, video clips and files, and that you can embed within your content, like this, then you should give a good look to LookBooks.

LookBooks is a web service which allows you to curate embeddable visual information boards in which you can organize all content types.

A LookBook looks somewhat like a Pinterest board in which you can manually arrange individual tiles and integrate multiple types of information items, alongside your notes and comments to tell a story or to contextualize the different items presented.

LookBooks can be easily shared, published on the LookBookHQ web site or embedded on any site or blog and can be easily measured in terms of traffic and usage analytics.

Free 30-day trial.

Paid plans (targeted at enterprise customers): $250-2500/mo

My comment: There is a long-standing and growing need for a curation tool, that while extending Pinterest style visual collection abilities provided the ability to manually arrange board items, to include information objects beyond simple images and to be embedded on any web site or blog.

LookBooks fulfills therefore a growing need that Pinterest may not be interested in leveraging yet. Unfortunately LookBooks has chosen a pricing strategy and free-trial strategy (someone has to contact you to get you in) that cuts it out of getting any early traction through early adopters and, as a consequence, I think it may remain a model for other newcomers to exploit more than a useful tool that I can recommend you to take on your toolkit right away.

Interesting nonetheless.

More info:

LookBook example integrated in an article:

Other LookBook examples:

Mark Opauszky's comment, June 5, 2013 4:32 PM
Good insights Robin and thanks for the great words. We talk about activating our self-serve capability all the time, and we hope to very soon. Truth is we have a big focus on our B2B enterprise activity right now, and it’s really helping us get things right for our users. We will get back to anyone interested in giving us a try though and we live for the feedback. Thanks Again.
Royal Presence's comment, June 5, 2013 9:02 PM
thanks to Robin and Mark for your timely insight.!

SEARCH YOUR PINS - Oh, How Pinteresting!, Where’s That Pin Again? Search Your Pins!

SEARCH YOUR PINS - Oh, How Pinteresting!, Where’s That Pin Again? Search Your Pins! | Pinterest for Business |

Via Tom D'Amico (@TDOttawa)
Peg Corwin's insight:


"When you type a word into the search bar — like San Francisco, beaches or BBQ — you can filter results by clicking “Just my pins”. We’ll show you everything you’ve pinned with that keyword in the pin description. Be sure to add words in your descriptions that will help you find that pin again."

Handy filter as your collection gets big.

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