Is Pinterest part of your social marketing mix? This article shares new research and insights from industry experts on Pinterest as a marketing platform.
Pinterest now " sends people to online vendors more than any social channel other than Facebook." Nate Elliott contends Pinterest will one day drive more sales than Facebook or Twitter, and by 2016, its ad offerings could trump those of other social networks." The visual nature of Pinterest "means that companies must invest in quality photography and position products and services so they’re visually appealing."