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Learn about Pinterest for business marketing, including tips, pros and cons, infographics, checklists and ebooks. Click image or title to see full post. http://pinterest.pegcorwin.com http://pinterest.com/fbforbusiness/boards/.
Curated by Peg Corwin

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Popular Topics on Pinterest for Business

Click the links below to see posts on popular aspects of Pinterest. Click the headlines if my comments make you want to see the full post.  Use the Find tab to local more topics.


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 http://www.scoop.it/t/pinterest-small-business/rss.xml

Peg Corwin's insight:

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6 New Ways to Use Pinterest in your Ecommerce Business

6 New Ways to Use Pinterest in your Ecommerce Business | Pinterest for Business | Scoop.it
Pinterest helps people find inspiration, pursue their interests, and discover things they may not know about.
According to Pinterest, user interests fall into five categories.

Passion. Such ...

Via Kelly Lieberman
Peg Corwin's insight:

Excellent tips for incorporating Pinterest marketing into an ecommerce business.

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Promote your Kickstarter Campaign on Pinterest

Promote your Kickstarter Campaign on Pinterest | Pinterest for Business | Scoop.it

Via Kelly Lieberman
Peg Corwin's insight:

Steps to promote your crowdfunding campaign on Pinterest, with screenshot examples.  

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Why I'm So Happy with PicMonkey and You Will Be, Too

Why I'm So Happy with PicMonkey and You Will Be, Too | Pinterest for Business | Scoop.it
PicMonkey now allows you to use your own fonts! That's right -- you can select "Yours" and you'll see the fonts from your computer's font book.
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6 Ways to Get More Pinterest Followers

6 Ways to Get More Pinterest Followers | Pinterest for Business | Scoop.it

Do you want more Pinterest followers? This article shows you six simple ways to quickly increase your number of Pinterest followers.

Peg Corwin's insight:

Turns out there are many ways you can increase your Pinterest followers.  Read on...

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DYI Promoted Pins - New Tool for Businesses

DYI Promoted Pins - New Tool for Businesses | Pinterest for Business | Scoop.it
Peg Corwin's insight:

Quote:  "...we’ve added a do-it-yourself Promoted Pins tool so businesses of any size can promote their Pins to reach more people and get visits back to their website. These Promoted Pins will be available on a cost-per-click basis through ads.pinterest.com"

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The Business Benefits Of Pinterest

The Business Benefits Of Pinterest | Pinterest for Business | Scoop.it
Lenka looks at the main reasons to use Pinterest for business along with statistics that prove the effectiveness of it as a Social Media channel.
Peg Corwin's insight:

Yes, the business benefits of Pinterest are traffic, price alerts, conversions, ranking, inspiration and insights.  Are you getting yours?


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Four Seasons, luxury travel and Pinterest

Four Seasons, luxury travel and Pinterest | Pinterest for Business | Scoop.it
Four Seasons: Making luxury travel possible with Pinterest

Via Kelly Lieberman
Peg Corwin's insight:

When you have a luxury travel brand like the Four Seasons, you can have sophisticated and varied Pinterest boards to showcase your offerings and themes.  Read and see how this high end brand takes advantage of all Pinterest's visual potential in the travel niche.


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LIST BUILDING - 3 Steps to Building Your Email List with Pinterest

Email combined with social media drives revenue. But how do you build your email list, particularly through Pinterest? Here's a 3-step system:
Peg Corwin's insight:

To use Pinterst to build your email list, create something value (see list), design a landing page, and then pin it.  Add images, write a great description and then repin your pin, too.


Quote: “Have at least 5 boards, 6 is great, and no less than 10 pins per board. This is not a golden rule, but you want your boards to look like they have enough value, so when someone comes to your page, they’re interested in following you,”


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Visual Analytics: Leveraging the Rise of Visual

Visual Analytics: Leveraging the Rise of Visual | Pinterest for Business | Scoop.it
Peg Corwin's insight:

Learn more about visual analytics and how to audit your pinterest pins to measure engagement, find expired product pages and more. White paper download.


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Top Google+ Users Containing "Pinterest" in their Profiles

Top Google+ Users Containing "Pinterest" in their Profiles | Pinterest for Business | Scoop.it

Top Google+ users containing "pinterest" [1 - 20], total of 309 found Google+ trends and statistics.  Source GPlusData"

Peg Corwin's insight:

The top 5 Pinterest Users with the word Pinterest in their Google+ profiles are:


 - Top Pinterest Pins

 - Roy Ross

 - Cynthia Sanchez

 - Pinterest Fan Page

 - Tracy Chou

Click for all top users with Pinterest in their profiles.


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Find Pinnable Images for Business Topics - Tips

Find Pinnable Images for Business Topics - Tips | Pinterest for Business | Scoop.it
Here are my 7 secret steps for finding pinnable images for business topics that aren't cliche.
Peg Corwin's insight:

Very good tips to find useful PINS for your business. For example, "... search for a metaphor that works with your topic."


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TIPS - Three ways to improve your Pins

TIPS - Three ways to improve your Pins | Pinterest for Business | Scoop.it
Three ways to improve your Pins
Peg Corwin's insight:

To improve your PINS, says the Pinterest Blog, use vertical layouts, add longer descriptions and be positive.  Click for details.


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Visual Web: 7 Tools to Create Eye Catching Graphics for Social Media

Visual Web: 7 Tools to Create Eye Catching Graphics for Social Media | Pinterest for Business | Scoop.it
The visual web is extremely important so we need to share very eye catching and appealing pictures. Check out the tools for this!
Peg Corwin's insight:

5 tools to tackle various challenges of social media.

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Off the Beaten Path: 6 Unusual Ways to Use Pinterest

Off the Beaten Path: 6 Unusual Ways to Use Pinterest | Pinterest for Business | Scoop.it
Would you think of using Pinterest to find your lost pet, or report from a war zone? Take a look at a few unconventional ways people are using Pinterest.

Via Kelly Lieberman
Peg Corwin's insight:

Original ways to use Pinterest.  Would you believe to report from a war zone, or to find a lost pet?  And more.

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3 Ways Any Business Can Market on Pinterest

3 Ways Any Business Can Market on Pinterest | Pinterest for Business | Scoop.it
Do you need ideas to use Pinterest as a marketing tool? This article shows 3 ways you can market on Pinterest no matter what your industry or niche.
Peg Corwin's insight:

The 3 ways your business can market on Pinterest are to highlight your strengths, share your date, partner with Super Pinners.

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Pin tip: How to use Guided Search on web - YouTube

Now when you search for something, descriptive guides will help you sift through all the good ideas from other Pinners. Scroll through the guides and click a...
Peg Corwin's insight:

Musical instructions on guided search.

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Pinterest Users Don't Mind Ads—Up to a Point | Infographic

Pinterest Users Don't Mind Ads—Up to a Point | Infographic | Pinterest for Business | Scoop.it
If you think the only people using Pinterest are moms and craft hobbyists, think again. While your typical Pinterest user is likely female (14 percent are men), they're a more tech-savvy audience that trends toward higher incomes—and they're using the site for shopping as well as DIY projects.
Peg Corwin's insight:

"One thing that many marketers overlook: Pinterest isn't social networking; it's a search engine."

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Jim Doyle's curator insight, June 23, 6:40 AM

Pinterest Users Don't Mind Ads—Up to a Point

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The Best and Worst Times to Post, Pin & Tweet [Infographic]

The Best and Worst Times to Post, Pin & Tweet [Infographic] | Pinterest for Business | Scoop.it
When's the best time to post something to social media? Check out this infographic to figure it out.
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Peg Corwin's curator insight, May 3, 10:20 AM

Useful graphic for timing of updates.

4twenty2's curator insight, May 6, 6:29 AM

From this infographic I would say that Pinterest, Tumblr and Google + are aimed at out of work hours ... so a good channel for B2C content, particularly with images.  Facebook, Twitter and LinkedIn all good for B2B and B2C, but generally looked at during normal working hours .  A great tool and useful insight.

Jim Doyle's curator insight, May 9, 9:52 PM
The Best and Worst Times to Post, Pin & Tweet
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ADS - How Pinterest is selling ads to agencies

Pinterest has been making the agency rounds as it prepares to introduce ads to its platform, and Digiday has obtained mockups of its pitch.
Peg Corwin's insight:

Learn about upcoming Pinterest ads. The price is to be about $30 per CPM.  Brands make a 6 month commitment to test the launch.  Ads targeted to keywords will be priced on cost per click basis.


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Pinterest's Interests - What Do They Mean?

Pinterest's Interests - What Do They Mean? | Pinterest for Business | Scoop.it
Pinterest’s interest in their users’ interests is a big part of what makes the platform so unique. They’re learning about what users are actually interested in seeing and are kind enough to share their findings with us. Below, we explore the four mindsets of pinners laid out by Pinterest, and how marketers can best reach out […]

Via Kelly Lieberman
Peg Corwin's insight:

4 stages of Pinterest users:


 - Just looking,  least likely to purchase.  Add detail and use rich pins.

 -  Maybe I could, slight interest indeterminate date - create how and life hack pins

-  Narrowing it down, in purchase process.  Inform, don't be salesy

-  Know what I need, intent to purchase, so make it easy


Nurture all user mindsets so they go through the steps.


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ENGAGEMENT - 11 Design Elements for Pinnable Quotes

ENGAGEMENT - 11 Design Elements for Pinnable Quotes | Pinterest for Business | Scoop.it
Quotes inspire pinners to repin - but only if the quote is beautifully designed. So here are 11 design elements to consider when creating a quote image.
Peg Corwin's insight:

Design elements of pinnable quotes are:


 - Readable

 - Font size change

 - Font type change

 - Font color change

 - Photo background

 - Solid background

 - Bokeh background

 - Photograph of quote on paper

 - Lines and embellishments

 - Artwork

 - Images with white space

 Click for more and to see also what does not work.


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3 Tips to Encourage Fans to Share Visual Content

3 Tips to Encourage Fans to Share Visual Content | Pinterest for Business | Scoop.it
Get massive organic reach and engagement by empowering your fans to create and share visual content that increases your visibility with their networks.
Peg Corwin's insight:

To get Fans to provide visual content, encourage and incentivize

 - Sharing with hashtags
 - Sharing in real time at events, tagging
 - Follow your fans' lead
Click for details on campaigns and of course, visual examples.

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IMAGES - 5 Ways to Make Shareable Images and Generate Traffic

IMAGES - 5 Ways to Make Shareable Images and Generate Traffic | Pinterest for Business | Scoop.it
Discover tips and tactics to help you create shareable images that will increase social media engagement and drive website traffic.
Peg Corwin's insight:

Great tips for more sharable images on Pinterest and elsewhere.

- "Give Your Audience What They Need
- Be Consistent and Quick
- Create Original Art
- Optimize Size, Branding and Source
- Use an Obvious Call to Action"

Click for tips and details.

 Quote: "An easy way to integrate more visual content into your social marketing plan is to use images that speak to your audience. Try posting an image at the same time every day, and be sure to include a strong call to action."


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PINTEREST PINS - 8 Types of Pin Descriptions

PINTEREST PINS - 8 Types of Pin Descriptions | Pinterest for Business | Scoop.it
Today I want to take a look at how your pin descriptions make the difference in getting a few or a lot of repins. Then I want you to do some testing.
Peg Corwin's insight:

The 8 types of PIN descriptions are:

 - initial caps title

 - lowercase title

 - blog post excerpt

 - title plus opinion

 - description plus opinion 

 - opinion only

 - very long description,

-  title, opinion, questions

 Click for details.  Test which work best on your boards,


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ADS - Pinterest Ads Are Coming and They're Going to Be Expensive

ADS - Pinterest Ads Are Coming and They're Going to Be Expensive | Pinterest for Business | Scoop.it
The popular visual discovery tool is asking for a hefty commitment of $1 million to $2 million from advertisers.
Peg Corwin's insight:

We knew Pinterest was going to roll out ads. And they will be valluable.


Quote: "...the social network drives purchase intent and brand engagement like no other platformIn other words, it’s marketing gold."


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