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Learn about Pinterest for business marketing, including tips, pros and cons, infographics, checklists and ebooks. Click image or title to see full post. http://pinterest.pegcorwin.com http://pinterest.com/fbforbusiness/boards/.
Curated by Peg Corwin
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Popular Topics on Pinterest for Business

Click the links below to see posts on popular aspects of Pinterest. Click the headlines if my comments make you want to see the full post.  Use the Find tab to local more topics.


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Peg Corwin's insight:

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ADS - How Pinterest is selling ads to agencies

Pinterest has been making the agency rounds as it prepares to introduce ads to its platform, and Digiday has obtained mockups of its pitch.
Peg Corwin's insight:

Learn about upcoming Pinterest ads. The price is to be about $30 per CPM.  Brands make a 6 month commitment to test the launch.  Ads targeted to keywords will be priced on cost per click basis.


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Pinterest's Interests - What Do They Mean?

Pinterest's Interests - What Do They Mean? | Pinterest for Business | Scoop.it
Pinterest’s interest in their users’ interests is a big part of what makes the platform so unique. They’re learning about what users are actually interested in seeing and are kind enough to share their findings with us. Below, we explore the four mindsets of pinners laid out by Pinterest, and how marketers can best reach out […]

Via Kelly Lieberman
Peg Corwin's insight:

4 stages of Pinterest users:


 - Just looking,  least likely to purchase.  Add detail and use rich pins.

 -  Maybe I could, slight interest indeterminate date - create how and life hack pins

-  Narrowing it down, in purchase process.  Inform, don't be salesy

-  Know what I need, intent to purchase, so make it easy


Nurture all user mindsets so they go through the steps.


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ENGAGEMENT - 11 Design Elements for Pinnable Quotes

ENGAGEMENT - 11 Design Elements for Pinnable Quotes | Pinterest for Business | Scoop.it
Quotes inspire pinners to repin - but only if the quote is beautifully designed. So here are 11 design elements to consider when creating a quote image.
Peg Corwin's insight:

Design elements of pinnable quotes are:


 - Readable

 - Font size change

 - Font type change

 - Font color change

 - Photo background

 - Solid background

 - Bokeh background

 - Photograph of quote on paper

 - Lines and embellishments

 - Artwork

 - Images with white space

 Click for more and to see also what does not work.


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3 Tips to Encourage Fans to Share Visual Content

3 Tips to Encourage Fans to Share Visual Content | Pinterest for Business | Scoop.it
Get massive organic reach and engagement by empowering your fans to create and share visual content that increases your visibility with their networks.
Peg Corwin's insight:

To get Fans to provide visual content, encourage and incentivize

 - Sharing with hashtags
 - Sharing in real time at events, tagging
 - Follow your fans' lead
Click for details on campaigns and of course, visual examples.

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IMAGES - 5 Ways to Make Shareable Images and Generate Traffic

IMAGES - 5 Ways to Make Shareable Images and Generate Traffic | Pinterest for Business | Scoop.it
Discover tips and tactics to help you create shareable images that will increase social media engagement and drive website traffic.
Peg Corwin's insight:

Great tips for more sharable images on Pinterest and elsewhere.

- "Give Your Audience What They Need
- Be Consistent and Quick
- Create Original Art
- Optimize Size, Branding and Source
- Use an Obvious Call to Action"

Click for tips and details.

 Quote: "An easy way to integrate more visual content into your social marketing plan is to use images that speak to your audience. Try posting an image at the same time every day, and be sure to include a strong call to action."


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PINTEREST PINS - 8 Types of Pin Descriptions

PINTEREST PINS - 8 Types of Pin Descriptions | Pinterest for Business | Scoop.it
Today I want to take a look at how your pin descriptions make the difference in getting a few or a lot of repins. Then I want you to do some testing.
Peg Corwin's insight:

The 8 types of PIN descriptions are:

 - initial caps title

 - lowercase title

 - blog post excerpt

 - title plus opinion

 - description plus opinion 

 - opinion only

 - very long description,

-  title, opinion, questions

 Click for details.  Test which work best on your boards,


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ADS - Pinterest Ads Are Coming and They're Going to Be Expensive

ADS - Pinterest Ads Are Coming and They're Going to Be Expensive | Pinterest for Business | Scoop.it
The popular visual discovery tool is asking for a hefty commitment of $1 million to $2 million from advertisers.
Peg Corwin's insight:

We knew Pinterest was going to roll out ads. And they will be valluable.


Quote: "...the social network drives purchase intent and brand engagement like no other platformIn other words, it’s marketing gold."


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New Gift Feed for Pinterest Shoppers

New Gift Feed for Pinterest Shoppers | Pinterest for Business | Scoop.it
Here are a few facts about Pinterest and eCommerce:

47% of US online shoppers say they bought something as a direct result of a Pinteres
Peg Corwin's insight:

Pinterest's new Gift Feed only shows Product pins with ecommerce details.  You'll want to get your gift-oriented product Pins formatted for that Feed, that consumers can even sort by price.


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Pinterest Gifts Feed, One Just for Shopping

Pinterest Gifts Feed, One Just for Shopping | Pinterest for Business | Scoop.it
A feed just for shopping
Peg Corwin's insight:

If you sell GIFT PRODUCtS, read this to see how you can get relevant Pinterest Pins of those products into its new Gifts feed, which can be filtered by price.


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BLOG TRAFFIC - Why Are You Still Skeptical That Pinterest Can Work For You?

BLOG TRAFFIC - Why Are You Still Skeptical That Pinterest Can Work For You? | Pinterest for Business | Scoop.it
You might not think much of Pinterest -- but it can still work for you. Find out how to use Pinterest to get more traffic, more email subscribers, and build your audience.
Peg Corwin's insight:

Here's their 6 step process to drive more Pinterest traffic to your blog:


 - "create post for target audience with killer headline

 - create highly visual badge for post

 - embed badge (branded image) in top of post

 - be sure it's easy to pin the badge

 - pin to your own boards

 - repeat with every blog post"


==> "The good news is that Pinterest users are buying"


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13 Things You Didn't Know Guys Were Doing On Pinterest

13 Things You Didn't Know Guys Were Doing On Pinterest | Pinterest for Business | Scoop.it
Even though Pinterest is the fastest growing content sharing platform, some people still assume that it’s only women using the service, and that they’re just focusing on cupcake pictures and wedding planning.

Via Kelly Lieberman
Peg Corwin's insight:

Men pin on fishing, man caves, grilling and more.  


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malek's curator insight, March 17, 8:00 AM

Looks like dudes use pinterest as a visual bookmark for now.

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4 Pinterest Mindsets: Can Knowing These Improve Your Marketing?

4 Pinterest Mindsets: Can Knowing These Improve Your Marketing? | Pinterest for Business | Scoop.it
To effectively use Pinterest as part of your company’s marketing strategy, you have to understand the different Pinterest mindsets of users.

Via Kelly Lieberman
Peg Corwin's insight:

Pinterest users are at all stages of the buying cycle.  This post advises that "brands should focus on consumers throughout the buying process who, at some point, will get to that “I know what I want” stage."


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The Business Benefits Of Pinterest

The Business Benefits Of Pinterest | Pinterest for Business | Scoop.it
Lenka looks at the main reasons to use Pinterest for business along with statistics that prove the effectiveness of it as a Social Media channel.
Peg Corwin's insight:

Yes, the business benefits of Pinterest are traffic, price alerts, conversions, ranking, inspiration and insights.  Are you getting yours?


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Four Seasons, luxury travel and Pinterest

Four Seasons, luxury travel and Pinterest | Pinterest for Business | Scoop.it
Four Seasons: Making luxury travel possible with Pinterest

Via Kelly Lieberman
Peg Corwin's insight:

When you have a luxury travel brand like the Four Seasons, you can have sophisticated and varied Pinterest boards to showcase your offerings and themes.  Read and see how this high end brand takes advantage of all Pinterest's visual potential in the travel niche.


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LIST BUILDING - 3 Steps to Building Your Email List with Pinterest

Email combined with social media drives revenue. But how do you build your email list, particularly through Pinterest? Here's a 3-step system:
Peg Corwin's insight:

To use Pinterst to build your email list, create something value (see list), design a landing page, and then pin it.  Add images, write a great description and then repin your pin, too.


Quote: “Have at least 5 boards, 6 is great, and no less than 10 pins per board. This is not a golden rule, but you want your boards to look like they have enough value, so when someone comes to your page, they’re interested in following you,”


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Visual Analytics: Leveraging the Rise of Visual

Visual Analytics: Leveraging the Rise of Visual | Pinterest for Business | Scoop.it
Peg Corwin's insight:

Learn more about visual analytics and how to audit your pinterest pins to measure engagement, find expired product pages and more. White paper download.


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Top Google+ Users Containing "Pinterest" in their Profiles

Top Google+ Users Containing "Pinterest" in their Profiles | Pinterest for Business | Scoop.it

Top Google+ users containing "pinterest" [1 - 20], total of 309 found Google+ trends and statistics.  Source GPlusData"

Peg Corwin's insight:

The top 5 Pinterest Users with the word Pinterest in their Google+ profiles are:


 - Top Pinterest Pins

 - Roy Ross

 - Cynthia Sanchez

 - Pinterest Fan Page

 - Tracy Chou

Click for all top users with Pinterest in their profiles.


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Find Pinnable Images for Business Topics - Tips

Find Pinnable Images for Business Topics - Tips | Pinterest for Business | Scoop.it
Here are my 7 secret steps for finding pinnable images for business topics that aren't cliche.
Peg Corwin's insight:

Very good tips to find useful PINS for your business. For example, "... search for a metaphor that works with your topic."


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TIPS - Three ways to improve your Pins

TIPS - Three ways to improve your Pins | Pinterest for Business | Scoop.it
Three ways to improve your Pins
Peg Corwin's insight:

To improve your PINS, says the Pinterest Blog, use vertical layouts, add longer descriptions and be positive.  Click for details.


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6 Ways to Use Pinterest Places to Promote Your Business

6 Ways to Use Pinterest Places to Promote Your Business | Pinterest for Business | Scoop.it
Learn what Pinterest Place Pins are and how to use them to map locations, showcase clients, market by location, tell your story and demonstrate your reach.
Peg Corwin's insight:

Master Pinterest Place Pins in this post.  Learn how they work, how to create a Places board.  


 - "Map your locations

 - Pin your clients

 - Pin ideas for your clients

 - Introduce the team

 - Share your inspiration and process

 - Create a competition"

Click for screenshots and details.


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PINTEREST - Top Google Plus Circles to Join About PINTEREST

PINTEREST - Top Google Plus Circles to Join About PINTEREST | Pinterest for Business | Scoop.it
Find out your CircleRank for Google+ or who is the top followed person on Google+. It's just for fun, but more interesting than anything else! ;)
Peg Corwin's insight:

Find links and brief descriptions of Google Plus Circles about PINTEREST.


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Video: the best ways to market on Pinterest

Video: the best ways to market on Pinterest
Peg Corwin's insight:

See this 20 minute video on how businesses can use Pinterest boards and Pins that reach people as they explore their interests.


Use pin buttons, rich pins. Check out the Pinterest blog and upcoming webinars. Learn about best practices, including unfamiliar ones. Including contests.


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March 20 Hangout: Why Pinterest is great for business

March 20 Hangout: Why Pinterest is great for business | Pinterest for Business | Scoop.it
You've probably heard that Pinterest is a pretty big deal but why? It's just a bunch of pictures, right? Well, there's more than meets the eye. Come hangout and let's see why Pinterest is so great for businesses.
Peg Corwin's insight:

Google Plus Hangout on Pinterest for Business March 20 at 12 PM CDT.  Click for details.


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Pinterest Newsletters with MailChimp

Pinterest Newsletters with MailChimp | Pinterest for Business | Scoop.it
Peg Corwin's insight:

A fast and easy way to create and share Pinterest content by email, using Mailchimp. Find steps to set up and customize your newsletter, including editing the hyperlinks to link back to your site directly.


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7 Pinterest boards every blogger must have

7 Pinterest boards every blogger must have | Pinterest for Business | Scoop.it
Social Media Marketing. How to use Pinterest Social Media Marketing strategies for bloggers 7 Pinterest Social Media Marketing tips to gain more followers.

Via Kelly Lieberman
Peg Corwin's insight:

Love this list of 7 boards every blogger must have:


 - Tips and tricks
 - Topics that resonate
 - How To
 - Discussion
 - Virtual focus group
 - Community
 - Behind the scenes

 Click for examples and details.


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