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Learn about Pinterest for business marketing, including tips, pros and cons, infographics, checklists and ebooks. Click image or title to see full post. http://pinterest.pegcorwin.com http://pinterest.com/fbforbusiness/boards/.
Curated by Peg Corwin

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Popular Topics on Pinterest for Business

Click the links below to see posts on popular aspects of Pinterest. Click the headlines if my comments make you want to see the full post.  Use the Find tab to local more topics.


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Peg Corwin's insight:

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Pinterest Launches Analytics Upgrade; It's Available Today To All Business Accounts

Pinterest Launches Analytics Upgrade; It's Available Today To All Business Accounts | Pinterest for Business | Scoop.it
“ Pinterest is still taking a slow-play approach to advertising, but it clearly recognizes the value of commerce and the businesses that use its network to r”
Via Kelly Lieberman
Peg Corwin's insight:
Nice overview of key features of the new Analytics.
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7 Pinterest Marketing Tips to Improve Your Visibility |

7 Pinterest Marketing Tips to Improve Your Visibility | | Pinterest for Business | Scoop.it

You dDo you want to know which Pinterest tactics the pros are using today? Use these tips to boost your business's Pinterest marketing.

Peg Corwin's insight:

You do have prices on your Pinterest pics of products, don't you?  


And see the slick trick with Google and Pinterest to boost both.

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Say hello to messages on Pinterest - YouTube

Say hello to messages on Pinterest - YouTube | Pinterest for Business | Scoop.it
Plan projects, swap ideas, share your best discoveries. http://about.pinterest.com/messages iTunes App Store: http://pin.it/VQ-xmlR Google Play: http://pin.i...
Peg Corwin's insight:

Did you know you can email your friends through Pinterest?  Check this video.

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No Photoshop? No Problem: 10 Visual Content Tools for Beginners

No Photoshop? No Problem: 10 Visual Content Tools for Beginners | Pinterest for Business | Scoop.it
Learn about tools you can use to design almost all of your marketing materials.
Peg Corwin's insight:

Tools to help you create visuals on Pinterest and other social media platforms.

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Visual Web: 7 Tools to Create Eye Catching Graphics for Social Media

Visual Web: 7 Tools to Create Eye Catching Graphics for Social Media | Pinterest for Business | Scoop.it
The visual web is extremely important so we need to share very eye catching and appealing pictures. Check out the tools for this!
Peg Corwin's insight:

5 tools to tackle various challenges of social media.

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Off the Beaten Path: 6 Unusual Ways to Use Pinterest

Off the Beaten Path: 6 Unusual Ways to Use Pinterest | Pinterest for Business | Scoop.it
Would you think of using Pinterest to find your lost pet, or report from a war zone? Take a look at a few unconventional ways people are using Pinterest.

Via Kelly Lieberman
Peg Corwin's insight:

Original ways to use Pinterest.  Would you believe to report from a war zone, or to find a lost pet?  And more.

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3 Ways Any Business Can Market on Pinterest

3 Ways Any Business Can Market on Pinterest | Pinterest for Business | Scoop.it
Do you need ideas to use Pinterest as a marketing tool? This article shows 3 ways you can market on Pinterest no matter what your industry or niche.
Peg Corwin's insight:

The 3 ways your business can market on Pinterest are to highlight your strengths, share your date, partner with Super Pinners.

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Pin tip: How to use Guided Search on web - YouTube

Now when you search for something, descriptive guides will help you sift through all the good ideas from other Pinners. Scroll through the guides and click a...
Peg Corwin's insight:

Musical instructions on guided search.

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Pinterest Users Don't Mind Ads—Up to a Point | Infographic

Pinterest Users Don't Mind Ads—Up to a Point | Infographic | Pinterest for Business | Scoop.it
If you think the only people using Pinterest are moms and craft hobbyists, think again. While your typical Pinterest user is likely female (14 percent are men), they're a more tech-savvy audience that trends toward higher incomes—and they're using the site for shopping as well as DIY projects.
Peg Corwin's insight:

"One thing that many marketers overlook: Pinterest isn't social networking; it's a search engine."

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Jim Doyle's curator insight, June 23, 6:40 AM

Pinterest Users Don't Mind Ads—Up to a Point

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The Best and Worst Times to Post, Pin & Tweet [Infographic]

The Best and Worst Times to Post, Pin & Tweet [Infographic] | Pinterest for Business | Scoop.it
When's the best time to post something to social media? Check out this infographic to figure it out.
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Peg Corwin's curator insight, May 3, 10:20 AM

Useful graphic for timing of updates.

4twenty2's curator insight, May 6, 6:29 AM

From this infographic I would say that Pinterest, Tumblr and Google + are aimed at out of work hours ... so a good channel for B2C content, particularly with images.  Facebook, Twitter and LinkedIn all good for B2B and B2C, but generally looked at during normal working hours .  A great tool and useful insight.

Jim Doyle's curator insight, May 9, 9:52 PM
The Best and Worst Times to Post, Pin & Tweet
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ADS - How Pinterest is selling ads to agencies

Pinterest has been making the agency rounds as it prepares to introduce ads to its platform, and Digiday has obtained mockups of its pitch.
Peg Corwin's insight:

Learn about upcoming Pinterest ads. The price is to be about $30 per CPM.  Brands make a 6 month commitment to test the launch.  Ads targeted to keywords will be priced on cost per click basis.


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Pinterest's Interests - What Do They Mean?

Pinterest's Interests - What Do They Mean? | Pinterest for Business | Scoop.it
Pinterest’s interest in their users’ interests is a big part of what makes the platform so unique. They’re learning about what users are actually interested in seeing and are kind enough to share their findings with us. Below, we explore the four mindsets of pinners laid out by Pinterest, and how marketers can best reach out […]

Via Kelly Lieberman
Peg Corwin's insight:

4 stages of Pinterest users:


 - Just looking,  least likely to purchase.  Add detail and use rich pins.

 -  Maybe I could, slight interest indeterminate date - create how and life hack pins

-  Narrowing it down, in purchase process.  Inform, don't be salesy

-  Know what I need, intent to purchase, so make it easy


Nurture all user mindsets so they go through the steps.


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How to Use Pinterest Messages for Marketing

How to Use Pinterest Messages for Marketing | Pinterest for Business | Scoop.it
Do you want a new way to engage your Pinterest followers? This article explores Pinterest Messages and how you can use it to engage your audience.
Peg Corwin's insight:

Learn how to take advantage of Pinterest messaging to create group conversations, connect with engaged pinners, and grow your brand.,

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How To Find Your Pinterest Board or User RSS Feed

How To Find Your Pinterest Board or User RSS Feed | Pinterest for Business | Scoop.it
Re-purpose Your Pinterest For Blog Posts And More! One of the most versatile website tools we have is available are RSS feeds! You probably now where to find the RSS feed for most of your social site…
Peg Corwin's insight:

I just had to look up how to find a Pinterest Feed and thought you might want to know too.

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Pinterest as Inspiration Snacking

Pinterest as Inspiration Snacking | Pinterest for Business | Scoop.it
Peg Corwin's insight:

Mia Blume calls the process of browsing on Pinterest "Inspiration Snacking" per Wired magazine.

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The Ultimate Guide to Using Images in Social Media

The Ultimate Guide to Using Images in Social Media | Pinterest for Business | Scoop.it
Interested in how to best apply images for a certain social network such as Facebook, Twitter and Instagram? Here is a guide to using images in social media.
Peg Corwin's insight:

Format images in just the right size for all your social medial platforms, including Pinterest.  Good quick reference.

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9 Silly Pinterest Mistakes Only Rookies Make

9 Silly Pinterest Mistakes Only Rookies Make | Pinterest for Business | Scoop.it
Don't get caught making these mistakes on Pinterest. Here's how to avoid them.
Peg Corwin's insight:

I did not know that short links are not to be used on Pinterest.


Quote:  "When you try to upload or click on pins with shortened links, you'll see a warning: “Suspicious Link: This link redirects to another site, it may link to spam or other inappropriate content.” Sometimes, you'll be able to click through anyway, but other times, Pinterest will block you from posting or clicking on shortened URLs altogether. "

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6 New Ways to Use Pinterest in your Ecommerce Business

6 New Ways to Use Pinterest in your Ecommerce Business | Pinterest for Business | Scoop.it
Pinterest helps people find inspiration, pursue their interests, and discover things they may not know about.
According to Pinterest, user interests fall into five categories.

Passion. Such ...

Via Kelly Lieberman
Peg Corwin's insight:

Excellent tips for incorporating Pinterest marketing into an ecommerce business.

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Promote your Kickstarter Campaign on Pinterest

Promote your Kickstarter Campaign on Pinterest | Pinterest for Business | Scoop.it

Via Kelly Lieberman
Peg Corwin's insight:

Steps to promote your crowdfunding campaign on Pinterest, with screenshot examples.  

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Why I'm So Happy with PicMonkey and You Will Be, Too

Why I'm So Happy with PicMonkey and You Will Be, Too | Pinterest for Business | Scoop.it
PicMonkey now allows you to use your own fonts! That's right -- you can select "Yours" and you'll see the fonts from your computer's font book.
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6 Ways to Get More Pinterest Followers

6 Ways to Get More Pinterest Followers | Pinterest for Business | Scoop.it

Do you want more Pinterest followers? This article shows you six simple ways to quickly increase your number of Pinterest followers.

Peg Corwin's insight:

Turns out there are many ways you can increase your Pinterest followers.  Read on...

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DYI Promoted Pins - New Tool for Businesses

DYI Promoted Pins - New Tool for Businesses | Pinterest for Business | Scoop.it
Peg Corwin's insight:

Quote:  "...we’ve added a do-it-yourself Promoted Pins tool so businesses of any size can promote their Pins to reach more people and get visits back to their website. These Promoted Pins will be available on a cost-per-click basis through ads.pinterest.com"

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The Business Benefits Of Pinterest

The Business Benefits Of Pinterest | Pinterest for Business | Scoop.it
Lenka looks at the main reasons to use Pinterest for business along with statistics that prove the effectiveness of it as a Social Media channel.
Peg Corwin's insight:

Yes, the business benefits of Pinterest are traffic, price alerts, conversions, ranking, inspiration and insights.  Are you getting yours?


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Four Seasons, luxury travel and Pinterest

Four Seasons, luxury travel and Pinterest | Pinterest for Business | Scoop.it
Four Seasons: Making luxury travel possible with Pinterest

Via Kelly Lieberman
Peg Corwin's insight:

When you have a luxury travel brand like the Four Seasons, you can have sophisticated and varied Pinterest boards to showcase your offerings and themes.  Read and see how this high end brand takes advantage of all Pinterest's visual potential in the travel niche.


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LIST BUILDING - 3 Steps to Building Your Email List with Pinterest

Email combined with social media drives revenue. But how do you build your email list, particularly through Pinterest? Here's a 3-step system:
Peg Corwin's insight:

To use Pinterst to build your email list, create something value (see list), design a landing page, and then pin it.  Add images, write a great description and then repin your pin, too.


Quote: “Have at least 5 boards, 6 is great, and no less than 10 pins per board. This is not a golden rule, but you want your boards to look like they have enough value, so when someone comes to your page, they’re interested in following you,”


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